a different kind of data sharing

(So Cal Metro)

AT&T Finally Tries To Get Content Providers To Pick Up Tab For Customers’ Data

For years, AT&T execs have talked about the idea of shifting some of the cost of wireless data use to developers and content providers whose sites and services eat up large chunks of bandwidth. Today, the Death Star finally announced that it will be putting some of that data burden on these content providers with something called “Sponsored Data.”

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