Last week, we wrote about a roofing company that had sent out a “Defective Roof Notice” to potential customers. The blogger who received the junk mail thought it was deceptive, and so did we. To make matters worse, he wrote a complaint to the company and was ignored—but a few weeks later a fake “customer review” appeared on his site that was traced back to Feazel. Now the owner of Feazel Roofing has responded and apologized for the junk mail:
Feazel Roofing
Roofing Co Sends Misleading"Class Action" Junk Mail, Fakes Customer Reviews Online
By 6.11.08
Update: The owner of Feazel Roofing has responded and apologized for the misleading nature of the junk mail.
Blogger HolyJuan was annoyed with a piece of junk mail he received from Feazel Roofing, because it was written in such a way that it could (intentionally) mislead homeowners into thinking the roof inspection being offered was somehow official, required, or necessary. In fact, it was simply an attempt to drum up new business for the company—but when you lead off with “DEFECTIVE ROOF NOTICE” and then mention class action lawsuits in the first paragraph, it’s hard to claim marketing innocence. HolyJuan complained about the letter on his blog, and a few weeks later an anonymous “customer” posted a rebuttal full of praise for Feazel Roofing—from the IP address of the company, naturally.
