Fractions of a penny aren’t a significant amount of money, so we don’t really pay attention to them. That might be what the dollar store chain 99 Cents Only is counting on. They don’t exactly hide that everything in their stores costs 99.99¢ rather than 99¢, putting that information on customer receipts and even on shelf tags. Does that make the store’s name misleading, or is it okay to round down? [More]
99 Cents Only
To promote the opening of a new store, ultra-discount chain 99 Cents Only stocked a few things they don’t normally carry, and sold them for 99 cents. Things like iPods and scooters. When they opened a store in San Jose, Calif., this sale proved popular. Very popular.
99 Cents Only, the L.A.-based chain of not-quite-a-dollar stores, has come up with a novel approach to the growing losses it faces as the economy worsens: they’re raising their top-priced items to 99.99 cents.
[It is] definitely on the table. That is something we’re looking at . . . in the future for us. We’re looking at doing some experiments. Obviously one way [is that] you can start selling things for $1.05, $1.09, $1.15 and other ways. You could have more of a break between your 99 cents price point and the next price point.”