Kraft Scoops .5 Ounces Out Of Philadelphia Cream Cheese Bins

Kraft Scoops .5 Ounces Out Of Philadelphia Cream Cheese Bins

If you’re expecting guests for the holidays, you might pick up some bagels and tubs of flavored cream cheese to feed them. An 8-ounce tub of Philadelphia cream cheese soon won’t go as far as it used to: tubs that have been hit with the Grocery Shrink Ray and downsized to 7.5 ounces have been spotted in stores. [More]

Mondelez

Toblerone Fans Are Not Happy With Mondelez’s Decision To Change Candy Bar’s Shape

It’s always a gamble when companies mess with a product beloved by consumers, as Mondelez found out when it decided to change the shape of its Toblerone chocolate bar in the U.K., pulling a bit of a Grocery Shrink Ray move in the process. [More]

The Grocery Shrink Ray Hit Seattle Bakeries In 1916

The Grocery Shrink Ray Hit Seattle Bakeries In 1916

Did you think that the Grocery Shrink Ray was a modern phenomenon? It turns out that shrinking down food and hoping that no one notices is a venerable tradition, and was front-page news in Seattle a century ago. [More]

Watkins Lawsuit Over Pepper Tin Sizes Will Go Forward In Federal Court

Watkins Lawsuit Over Pepper Tin Sizes Will Go Forward In Federal Court

If the outside of a food package is the same, especially for a food you don’t buy very often, do you notice? Longtime Consumerist readers might, but most people wouldn’t. Last year, spice giant McCormick quietly shrank down the contents of its boxes of black pepper, but kept using the same size container. Tiny competitor Watkins noticed, and filed a federal lawsuit against McCormick accusing it of false advertising. A judge decided this week that the lawsuit could go forward. [More]

Grocery Shrink Ray Swipes A Few Junior Mints

Grocery Shrink Ray Swipes A Few Junior Mints

The Grocery Shrink Ray is the reason why a “half gallon” container of ice cream is no longer half a gallon (with notable exceptions), and why toilet paper squares are no longer four inches. Products shrink almost imperceptibly over time, sometimes disguised by a package redesign. The latest place it has hit? Junior Mints. [More]

Weight Watchers Giant Fudge Bars Lose A Dramatic Amount Of Weight

Weight Watchers Giant Fudge Bars Lose A Dramatic Amount Of Weight

Last year, reader M. sent us pictures of her favorite low-calorie ice cream bars from Weight Watchers, noting that the bars had each lost a few milliliters. Apparently, the Giant Fudge Bars have stayed with their program, and have now become less giant. [More]

sara marlowe

FDA: ‘Evaporated Cane Juice’ Is Just Sugar, Deal With It

What’s “evaporated cane juice”? It’s a sweetener produced from the liquid that comes out of sugar cane when you cut or shred it. However, the Food and Drug Administration notes that it’s also a term that food producers use in ingredients list to avoid using the word “sugar.” The FDA has had enough of this, and issued guidance telling food marketers that they need to just call ECJ what it is: sugar. [More]

Pepsodent Shrinks Toothpaste Tubes Slightly To Keep $1 Price Point

Pepsodent Shrinks Toothpaste Tubes Slightly To Keep $1 Price Point

The Grocery Shrink Ray is what happens when a company wants to cut their expenses, but not raise their prices. Pepsodent is a bargain-brand toothpaste that you can pick up in most stores for $1, but reader Tony noticed something when he bought his last tube: it was half an ounce smaller than the previous one, which he still had handy. [More]

Sargento Shortchanges Customers Who Prefer Sharp Cheddar Cheese

Sargento Shortchanges Customers Who Prefer Sharp Cheddar Cheese

Megan was shopping for cheese at Target over the weekend, as many sensible people do, and she noticed something strange about the pre-sliced packages of Sargento cheddar. It came in two different sizes, which had the same price. Yes, it turns out that one of them was the victim of the Grocery Shrink Ray, taking the total from 20 slices to 18, depriving customers of enough slices to make an entire grilled cheese sandwich. UPDATE: The different sizes may represent different package sizes between cheddar types, which is confusing. [More]

(theimpulsivebuy)

No, Pepperidge Farm’s Milano Cookies Aren’t Victims Of The Grocery Shrink Ray

Chris wrote to Consumerist upset about one of his favorite desserts, Pepperidge Farm’s Milano cookies. The cookies seemed smaller, he said, estimating that they had “reduced the size of the cookies by about 25%.” Was that true? We took his question to the brand’s headquarters, which is not in a farmhouse in Maine. [More]

Starbucks Shrinks A Whole Serving From Iced Espresso Classics

Starbucks Shrinks A Whole Serving From Iced Espresso Classics

Good morning! It’s time to stumble to your kitchen and make something caffeinated to aim at your mouth. One handy way to do that when you’re especially sleepy is to buy pre-mixed iced coffee or espresso and milk drinks at a grocery or discount store. Only Starbucks, a popular maker of those drinks, has shrink rayed an entire serving out of their iced espresso drinks. [More]

Gift-Wrap Shrink Ray: Walmart’s Labels Are A Little Smaller

Gift-Wrap Shrink Ray: Walmart’s Labels Are A Little Smaller

It’s not just food that the Grocery Shrink Ray hits: we’ve seen it strike everything from grooming products to warranties. We haven’t ever seen a Christmas label shrink ray, though, until Dave sent these pictures comparing labels purchased at Walmart during different years. [More]

Charmin Shaves A Fraction Of An Inch Off Wet Wipes For Adults

Charmin Shaves A Fraction Of An Inch Off Wet Wipes For Adults

There’s still disagreement between wet wipes manufacturers and plumbers and sewage workers about whether “flushable” wet wipes should actually be flushed. What we do know is that one brand of adult wipes, Charmin, has shrunk their product slightly so there’s slightly less in each square to flush. Or not flush. You probably shouldn’t flush them. [More]

Exotic SpaghettiO Flavors Render Recent Shrink Rayage Less Logical

Exotic SpaghettiO Flavors Render Recent Shrink Rayage Less Logical

We were under the impression that when SpaghettiOs Shrink Rayed their standard-size cans to 14 ounces across all flavors to celebrate the product’s 50th birthday, this was done to harmonize the package size across the whole brand. Plain pasta in tomato-ish sauce, sliced hot dogs, meatballs: across the board, they would all be 14 ounces. That made sense. Then we saw the pizza flavor. [More]

SodaStream Dilutes And Shrinks Flavor Syrup Bottles

SodaStream Dilutes And Shrinks Flavor Syrup Bottles

A lot of Consumerist readers are Sodastream fans, and a number of you wrote in with some sad news: as part of a redesign of its proprietary line of flavoring syrups, the bottles are now smaller. How much smaller? The old version made 50 servings of flavored drink, and the new versions make only 29. Why 29? Why not 30? Such are the mysteries of the Grocery Shrink Ray. [More]

Rare Grocery Growth Ray Sighting At Costco: Detergent Grows By 10 Pods

Rare Grocery Growth Ray Sighting At Costco: Detergent Grows By 10 Pods

While detergent pods still have some safety issues and still sort of look a little bit like candy, here’s one inspiring piece of news about them. A few weeks ago, we wrote about Costco’s Kirkland Signature pods shrinking, losing 10 pods from a 130-pod package. Costco contacted us to point out that our reader actually got this backwards: they had recently made the packages bigger, not smaller. [More]

Mustard Shrink Ray Squeezes Out An Ounce From Redesigned Bottle

Mustard Shrink Ray Squeezes Out An Ounce From Redesigned Bottle

Mary bought a new bottle of Heinz mustard, but noticed something when she got the bottle of the condiment home. The bottle had been redesigned, which masked a strike from the Grocery Shrink Ray. Even worse, she thinks that the flavor is now worse. Or does it just seem that way because the jar is smaller? [More]

Costco Shrink Rays Bins Of Detergent Pods Ever So Slightly

Costco Shrink Rays Bins Of Detergent Pods Ever So Slightly

The Grocery Shrink Ray stealthily takes away small portions of all kinds of consumer products: food, beverages, personal care items, and cleaning supplies. Even the super-sized containers at Costco aren’t immune: 130 loads of laundry since his last purchase, Ed noticed that his newest container has fewer detergent pods in it than the last one. Update: Actually, Costco increased the quantity of pods! [More]