When food companies need to work on their profit margin but don’t want to raise prices, they deploy the Grocery Shrink Ray. The Shrink Ray lets them charge the same amount for fractionally less food. Today, we have most of a Shrink Rayed breakfast: it’s been deployed on Kellogg’s Special K Protein cereal and Chobani yogurt cups. [More]
As we all know, Costco is the place to get the hottest deals on huge quantities of consumer goods. For example, you can buy a box of Kleenex tissues that contains 260 pieces. Which isn’t a very big quantity, come to think of it…but now it’s shrinking. [More]
Reader Jen admits that her diet is not perfect, but she does eat some vegetables. She enjoys buying Birdseye microwaveable frozen vegetables, the Steamfresh kind that cook right in the handy bag. Only the company has taken away a precious ounce of veggies by deploying the Grocery Shrink Ray on her veggie pouch of choice. [More]
Sad news, Halloween pranksters: if you want to decorate a neighbor’s house with toilet paper (say, if they hand you a letter calling you fat instead of candy or a cheap toy) the property might seem slightly less decorated than in the past. Why’s that? The TP sheet shrink ray. [More]
It’s probably sad that we have to go out of our way and celebrate every time that a company redesigns a product’s packaging and doesn’t reduce the amount of product in the package while keeping the same price. Yet it’s a noteworthy enough occurrence that we like to call attention to and praise the companies that aren’t shaving a little or a lot off in the name of cost-cutting. [More]
JD uses a hair product. A tea tree oil-infused styling product from Paul Mitchell, to be precise, that he picks up at Supercuts. He recently got a new supply, but noticed something terrible when he picked it up. The price was slightly higher…and there was slightly less in the jar. It’s the Manly Hair Care Product Shrink Ray! [More]
Disposable diapers, carbonated probiotic drinks, and “spreadable butter.” What do they have in common? They’re all recent victims of the Grocery Shrink Ray, spotted by our alert readers across the country. [More]
You might have thought that the Keebler elves stand for all that’s good and pure in cookie and cracker making, but they’re only cartoon characters. The one-pound box of Keebler’s Club crackers has lost some weight, and now contains only 13.7 ounces. [More]
Reader Maurice noticed while grocery shopping that Kraft shook about half an ounce per packet from their famed meat coating, Shake ‘n’ Bake. That reduces the size by one ounce for the two-packet, 4.5-ounce box, and by two ounces for the larger four-packet “value size” box. [More]
“As in all redesigns, you get less,” observes reader Andrew when talking about the changes in Renuzit gel air fresheners. The product is now half an ounce smaller, and looks different. Like a Glade clone, he observes, because he obviously pays a lot more attention to air fresheners than we do.
I wish I could lose 7% of my body mass and get taller at the same time, but I’m out of luck…because I’m not a box of cereal. Reader Panda discovered that this amazing change has come to Kellogg’s Crunchy Nut cereal. It was hit by the Grocery Shrink Ray, but at the same time sustained a hit from the Box Growth Ray. Which might be a thing. [More]
Mary Rose happened to notice that her latest jar of Jif reduced fat peanut butter spread was a little lighter than usual. No, it was because the jar itself had lost some weight. Two ounces, or 11% of the total contents of the jar, to be exact. [More]
Now that Twinkies have risen from the ashes of the old, bankrupt Hostess, to re-emerge anew on shelves across America today, some die-hard fans of the snack cakes are pointing out one glaring problem — the new Twinkies, they’re… smaller. Well, actually, these Twinkies appear to weigh in a bit bigger than the last ones we saw, but have slimmed down from previous iterations. Is this the Grocery Shrink Ray at work? [More]
Julia was baking from scratch with her kids, and she dispatched them to the store to buy a glorious quantity of chocolate. Two boxes of Baker’s unsweetened chocolate. You know, sixteen ounces. The kids came back with two boxes of chocolate, but only eight ounces total. Julia reports that she had paid $3.99 for the eight-ounce bar, and her kids paid $3.38 for each four-ounce bar. That’s a pretty potent blast from the Grocery Shrink Ray. [More]
Joe is a fan of Multi-Grain Pringles, and he noticed something interesting when he bought a new can. Everything had changed. The snack had slightly different ingredients, different packaging, and of course…had been ever so slightly zapped by the Grocery Shrink Ray.
Nesquik’s single-serving bottles of chocolate milk are caloriffic treats, but they go well with a grilled cheese sandwich and… well, with pretty much anything else, too. Raegan went to pick up a few bottles for herself and her co-workers for what sounds like a delicious morning at the office, and discovered that Nestle had shaved a few ounces off the full pint. Noooo!
Andrew is a regular user of Old Spice deodorant, so he noticed when a packaging change also meant a sizing change. And no, it was not the same brand/fragrance scramble that led another Old Spice user to think that his deodorant, too, had fallen prey to the shrink ray. Nope. This is the same product.