What is “brunchfast”? The marketers over at Jack in the Box, the company that recently trademarked the term, could probably tell us, but they aren’t talking. Is it serving typical brunch foods incredibly early in the day? Is it a second breakfast eaten later in the day, but not on the weekend so it would be weird to call it brunch? A fast-food company is trying to invent a new meal, but won’t explain what it is until its marketing campaign launches. [More]
If you’re introducing a new fast-food product, the best way to get it into the public’s hands is to give it to them for free in a massive taste test. That’s the logic that Jack In The Box is using in their promotion for the Double Jack, in which they’re giving away a million burgers to anyone who’s interested. [More]
A burger with grilled cheeses for buns was once a little-known, very-unhealthy regional specialty in the South and Midwest. Friendly’s took it nationwide in 2010, making us hungry and just a little confused. You can’t get the Grilled Cheese BurgerMelt anymore, but Jack in the Box has brought the concept back to mass-market glory. [More]
Sure, McDonald’s hasn’t gone into 24-hour breakfast mode yet, but that doesn’t mean that you have to suffer without new and exciting breakfast food mashups. Jack In The Box introduced some new items this week, and among them is a breakfast sausage, ham, and bacon sandwich with waffles for buns. Waffles. For Buns. [More]
There are few food frontiers bacon had yet to conquer, but dessert beverages may have been one of the last. That is until Jack in the Box decided to pair the two in a bacon milkshake. If the fast food chain isn’t the first to dream up the stomach-turning concept, it’s certainly the one to do so in the most proudly public manner. [More]
Jack in the Box has made preschoolers’ crayon-scrawled blacklists by removing toys from its kids’ meals last week. A company spokesman said the decision originated not from outside pressure, but for economic reasons. He said the chain’s marketing efforts target frequent adult customers rather than children, and that the company found toys weren’t drawing parents with kids to the restaurants. [More]
In the current issue of Consumer Reports, our science-minded siblings asked readers to rate the burgers at 18 different restaurant chains on a scale of 1-10. [More]
A new study in the American Journal of Public Health states that several of the biggest U.S. health insurers are heavily invested in fast food companies, to the tune of $2 billion. This news has caused some to ask whether or not the insurance companies’ vested interest in the growth of fast food stands in direct contrast to their interest in having healthy policy holders. [More]
Jack in the Box has whipped out a new fry recipe and wants to hook you by offering the first hit for free. Go to any participating location and you can get a small fry, no purchase necessary. The offer is limited to one bag per customer, which means you’ll need to bring your usual stash of disguises in order to get enough fries to make a meal of it. [More]
I had always assumed that McDonalds’ hamburger hegemony of the United States, if not the world, was complete. I was wrong. Clearly, I need to leave the Northeast more. The above map shows the dominant burger chains in different parts of the United States. The black dots represent the density of McDonald’s, and other colors represent…everyone else. [More]
Knowzy.com, the website that’s been tracking which Jack in the Box stores were offering free Wi-Fi, reports that the restaurant chain has pulled the plug. The Wi-Fi offer came with the installation of HDTVs that displayed ads in the dining area, but those are gone too: “In mid-2009, the TVs and the Wi-Fi began disappearing. By the time McDonald’s made their free Wi-Fi announcement in December, Jack had completely dismantled his Wi-Fi network.” [More]
If you were looking for a reason other than the ridiculous price markup to avoid soda fountains, microbiologists from Hollins University — publishing in the International Journal of Food Microbiology — have got it for you: There’s poo-related bacteria in half of them, the Huffington Post reports, citing blogger Tom Laskawy. [More]
Remember Blake, the north Texas Jack in the Box employee Consumerist featured and described as “frighteningly loyal” a few weeks ago? Kevin, the person who originally introduced us to Blake, printed out a copy of the page and drove around with it in case Blake happened to serve him on a snack run. A few days after we posted the story, he did!
I believe that it doesn’t really matter what you do for a living, as long as it fulfills you, and you try your best to be good at it. (But then, I blog for a living, so what do I know?) Kevin had an experience at a Texas Jack in the Box that combined “Above and Beyond” customer service with unusual dedication to a company.
I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?
If you live in California or Arizona, your nearby recently-remodeled Jack in the Box restaurant might be offering free wi-fi, says Knowzy.com. “If you see a big screen TV, look for a 5 digit code in the bottom left corner. It’s your ticket to free Internet with your burger and fries.” So far the service isn’t being officially promoted and appears to be in a testing phase, but Knowzy’s editors were able to use the service at several Jack in the Boxes they visited.