Keurig To Open Market Research Lab Pretending To Be Retail Store In New England Mall

Fans of a product want the full retail experience. Think of the first time you visited an Apple store or the flagship L.L. Bean store, at least if you’re as much of a raging yuppie as I am. With their coffee cartridge  brewers in an estimated 13% of American households, it’s not surprising that Green Mountain Coffee Roasters’ Keurig brand is about to open its very first retail store in an upscale mall near Burlington, Mass.  [More]

Is $51/Lb. Worth The Convenience Of K-Cup Coffee?

We’re always reminding people how much more cost-effective it is to brew your own coffee at home instead of buying it at a coffee shop. But according to a new report, coffee drinkers who are hopping on the K-cup bandwagon are paying a premium for the convenience of only having to brew up a single serving. [More]