Burger King Will Sell Chicken Fries In Ring Form

Burger King Will Sell Chicken Fries In Ring Form

Have you ordered Burger King’s chicken fries and wished that they could be rounder? No, neither has anyone else, but the fast food chain is putting Chicken Fries Rings on the menu anyway as a limited-time item and a new variation on their Chicken Fries franchise. There have been flavor variations, including Fiery, Jalapeno, and Buffalo fries, but this marks the chain’s first variation on shape in the Chicken Fries line. [More]

Burger King’s Mascot Is Actually Fluent In Sign Language, Seeks ‘Whopper’ Sign

Burger King’s Mascot Is Actually Fluent In Sign Language, Seeks ‘Whopper’ Sign

All this time that Burger King has had commercials featuring their silent, plastic-headed King mascot, have you ever wondered what the King might have to say if he did more than stare at people with his mouth frozen open? The King, it turns out, is fluent in American Sign Language, and just hasn’t had anyone to talk to in his previous ad appearances. Maybe. Friday, however, is National ASL Day, and the King wants to have a new sign for “Whopper” ready for the occasion. [More]

Of Course Everyone Wanted To See Burger King’s Hot Dog Training Video Starring Snoop Dogg

Of Course Everyone Wanted To See Burger King’s Hot Dog Training Video Starring Snoop Dogg

Call us cynical, but we’re pretty sure that Burger King’s new Grilled Dogs training videos were never intended as an “internal use only” tool to train employees on how to top and sell the chain’s new grilled hot dogs. The company claims that once word got out that the videos existed, the public clamored to see them. It’s believable that people wanted to see the videos, but maybe less believable that this wasn’t their plan all along. [More]

(BK)

Burger King Grills Up Some Hot Dogs, Adds Them To The Permanent Menu

Hot dogs aren’t currently part of the fast-food menu at major chains, though you can get them at smaller chains like DQ and Sonic. Both Burger King and McDonald’s have experimented with them in the past, and we’ve heard that Burger King has been testing them in a few markets since last spring. The test was apparently a success, and Burger King is adding hot dogs to the permanent menu later this month. [More]

Burger King Introduces 5-Item Value Meal For $4

Burger King Introduces 5-Item Value Meal For $4

In an effort to attract new customers and bring old ones back, fast-food restaurants are bringing back value menus. Don’t call them dollar menus, though, even when the items do cost a dollar each. Or, in the case of a new value meal deal from Burger King, 80¢ each. [More]

(Matt)

At Least One Burger King Is Trying All-Day Breakfast, Too

There’s a limited pool of people who want to eat breakfast for every meal of the day, and diners and family restaurants have been preparing for a world where McDonald’s serves its breakfast menu all day. What about other fast-food outlets, though? At least one Burger King in New Jersey has decided to hop on the bandwagon and offer all-day breakfast. [More]

(Ashlee KIeler)

Doritos Reloaded Queso-Coated Nightmare Is Being Tested At Burger King

What’s that? You live in an area where there are no 7-Eleven stores, but you secretly dream of experiencing the convenience store chain’s exclusive Doritos Loaded? The product, which apparently combined the worst features of mozzarella sticks and nachos, could only be found in a few 7-Eleven stores last year. People in other places might have the opportunity to try them now, since Burger King has been testing the cheese bites in a few locations.
[More]

(Burger King)

Burger King Introduces Top-Secret Sauce For Chicken Fries

You’ve surely heard the expression “secret sauce,” but Burger King is taking the idea a little further with their new dipping sauce for chicken fries. The sauce isn’t just secret: it’s so secret that it isn’t on the menu. Of course, it’s not so secret that the company isn’t promoting it on their Twitter and Facebook accounts, but some stores haven’t heard anything about it. [More]

Burger King Celebrates Summer With Mass-Produced Pulled Pork Hoagies

Burger King Celebrates Summer With Mass-Produced Pulled Pork Hoagies

I don’t know about you, but when I think “classic American barbecue dishes,” I think “Burger King.” Except…no, that isn’t really true of anyone, is it? Yet the company still thinks that the mass-production of their “extra long pork sandwich” is a good idea, and is inflicting it on the American public. [More]

Burger King’s Fantastically Creepy King Mascot Is Back

Burger King’s Fantastically Creepy King Mascot Is Back

Have you been counting the days until Burger King’s terribly creepy “King” mascot re-appeared in the brand’s ads? It seems unlikely that any potential customers missed the King, and he’s possibly been slumming behind the counter of a Taco Bell since his spots stopped airing in 2011. Here’s your warning: the King is coming back to your television. Sorry. [More]

Chicken Fries Will Become A Permanent Burger King Menu Item

Chicken Fries Will Become A Permanent Burger King Menu Item

In a recent publicity stunt for cult favorite menu item chicken fries, Burger King dispatched an actual chicken to restaurants to decide whether that location would serve chicken fries that day. This weirdly cannibalistic ritual is now over, because Burger King has decreed that all locations will have chicken fries indefinitely. The downside is that Gloria should probably watch her back now. [More]

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Zambia Will Soon Be The Home Of The Whopper

Burger King has spent this decade changing up its business model and potentially the way the entire fast food business works. Part of their bold strategy has been rapid international expansion with the help of their franchisees. What’s the next big growth market for the chain? Africa. [More]

Burger King Brings Back 15-Cent Chicken Nuggets In Price War With McDonald’s

Burger King Brings Back 15-Cent Chicken Nuggets In Price War With McDonald’s

If you have a massive craving for chicken nuggets, great news out of your local fast-food outlets: the nugget price wars have begun. Kind of. After McDonald’s launched its inexplicable deal featuring a box of 50 nuggets for $9.99, Burger King has fired back, offering the more reasonable quantity of ten nuggets for $1.49. It’s all about attracting foot traffic as fast-food outlets try to get American consumers to come back. [More]

(Burger King)

Burger King Revives Yumbo Sandwich, Menu Item Discontinued In 1974

The Yumbo, a hot ham and cheese sandwich, debuted on the Burger King Menu in 1969 and disappeared in 1974. That’s almost a decade before most of the company’s current leadership was born, but there are plenty of customers who do remember the sandwich fondly and will return for it. They probably won’t all freak out on Twitter like chicken fries fans did, though. [More]

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Burger King Franchisees Tired Of Inexperienced Corporate Field Coaches

During the last few years and under new ownership, Burger King has changed its business model slightly. The company once owned some restaurants as well as franchising its brand, but now has mostly left the restaurant-running business. Instead, they extract franchise royalties and send “field coaches” to look over the literal and metaphorical shoulders of their franchisees. [More]

Burger King Drive-Thru Serves Up Whoppers, Chicken Fries, Boa Constrictor

Burger King Drive-Thru Serves Up Whoppers, Chicken Fries, Boa Constrictor

Boa constrictor was on the menu this week at an Illinois Burger King, but not in the sense that you could eat one. No, we mean on the menu board at the drive-thru. Wednesday afternoon, customers alerted the restaurant’s employees that there was a boa constrictor relaxing near the drive-thru lane. How did it get there? No one knows. [More]

Burger King’s Largest Franchisee Blames Local Ad Cuts For Lower Sales

Burger King’s Largest Franchisee Blames Local Ad Cuts For Lower Sales

A few weeks ago, we shared with you a Bloomberg Businessweek cover story about fast-food chain Burger King, its young leadership, and its effort to change a lot of things about the fast-food brand business model. When the chain shed most of its corporate-owned stores in the U.S. in 2012, existing franchisees like publicly traded Carrols took on those restaurants. Its sales are down, Carrols wants investors to know, because Burger King cut back on local ad reimbursements to his loyal subjects. [More]

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8 Things We Learned About Burger King’s New Leadership

We tend to focus more on the wacky food items and creepy mascots coming out of Burger King, but we learned this week that there are interesting things going on behind the scenes. Burger King is changing the way that it does business in a way that will either fail catastrophically or set an example for the rest of the fast-food industry. [More]