The Limited Starts To Explore Options, Maybe A Sale

Image courtesy of bluwmongoose

Since all of its buddies in the mall are filing for bankruptcy, maybe it’s time for The Limited to do it, too. The mall clothing chain is currently exploring its options, including sale to a competitor, to a new large investor, or restructuring.

The company in question here is just The Limited, not the mall juggernaut Limited Brands (now called L Brands) that still owns Victoria’s Secret and Bath & Body Works, and once owned but has sold or spun off brands like Abercrombie & Fitch, Lane Bryant, Express, and New York and Company.

As you may have noticed after the bankruptcies of chains like Aeropostale, PacSun, Wet Seal, and American Apparel, clothing chains aimed at the young and trendy aren’t doing very well financially. A Limited representative told the Wall Street Journal that the company is looking for “greater financial flexibility” during a crappy time in the industry.

The Limited began in Columbus, OH in 1963, and it and many of the Limited Brands spinoffs are still based in the area. The chain now has 243 stores in malls across the country.

Retailer Limited Stores Hires Financial Adviser to Help Explore Possible Sale [Wall Street Journal]