Six months ago, AT&T announced it would launch DirecTV Now, a standalone streaming service to compete with PlayStation Vue and Dish’s Sling TV. Aside from a handful of content partnership announcements, details about DirecTV Now continue to be scarce, but at least we have a timeframe for its launch.

Speaking at an investor conference on Wednesday, CNET reports that AT&T CEO Randall Stephenson confirmed that the service will launch in late 2016, which is inching closer every day. He also teased that the price points for DirecTV Now will be “very, very aggressive.”

Stephenson told investors that the service would include more than 100 channels at its launch and have the ability to provide one or more streams to a household.

“In 2017, this will be a big driver of video for us,” he said, suggesting that the service would launch at some point late this year.

The service, he says, is about 90% completed with just a few content deals still in the works.

 

AT&T’s DirecTV Now streaming video service to launch before 2017 [CNET]

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