Starbucks Price Increases Go Into Effect Today

Image courtesy of emilybean

Two weeks after a computer glitch pushed out Starbucks’ annual price increase early, the day has finally come when your morning cup of joe will actually cost more. 

While Starbucks was mum on just how much more their beverages would cost starting today (July 12), the Associated Press reports that drinks have increased $0.10 to $0.30.

Specifically, a spokesperson says the prices on select sizes of brewed coffee in U.S. company-operated stores are jumping $0.10 to $0.20. The cost of espresso and tea latte drinks will also rise $0.10 to $0.30.

The price changes will vary depending on where the Starbucks is located, the spokesperson tells Consumerist.

Starbucks expects the average customer ticket to increase by about 1% as a result of these beverage adjustments, noting that approximately 65% of beverages have not changed price.

“These adjustments are the result of balancing the cost of doing business in these markets,” the spokesperson tells Consumerist. “Our pricing philosophy is to balance our need to run our business effectively while providing maximum value to our customers.”

Today’s increase is the third for the company in as many years. We’ve reached out to Starbucks for information on which beverages are affected and just how much more they’ll cost starting next week. We’ll update this post when we hear back.

Last year, the company upped their prices between $0.05 and $0.20. At the time a rep for Starbucks said small and large brewed coffees would each go up by $0.10 in most regions of the country, meaning a large coffee will be around $2.45.

In 2014, Starbucks added $0.10 to $0.15 to most medium and large-sized brewed coffees and $0.15 to $0.20 to small and large-sized lattes.

Starbucks Hikes Prices on Coffee, Espresso, Tea Lattes [The Associated Press]

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