Normally, when using the words “Chick-Fil-A” and “kale” in a sentence, we would be referring to the longtime trademark dispute between the chicken restaurant and the maker of t-shirts telling the public to “eat more kale.” The dispute was resolved in the kale-pushing artist’s favor, and now Chick-Fil-A is helping customers to follow their advice, while also following trends in the fast food industry by serving up kale side salads.
McDonald’s is testing kale as part of a breakfast item, but Chick-Fil-A is making it part of the permanent menu. They’re ditching coleslaw as a side option and replacing it with the Superfood Side, which features the hybrid vegetable broccolini, dried cherries, and nuts.
Robert Muller-Moore, the artist who created the “Eat More Kale” shirts, finds Chick-Fil-A’s new offering simply hilarious.
“[M]y email blew up with literally hundreds of people writing me in a day, saying, could there be anything more ironic than Chick-fil-A now serving, nationwide, a kale salad?” he told NPR. Better yet: the salad has a maple syrup vinaigrette, and Muller-Moore is based in Vermont. That could simply be because maple is delicious, but he thinks it’s no coincidence.
(via Brand Eating)