The Only Abs You’ll See From Abercrombie & Fitch Now Are On A Cologne Bottle

(Abercrombie & Fitch)

(Abercrombie & Fitch)

Gone are the days of college dorm rooms papered entirely in panels from Abercrombie & Fitch bags, with abs, golden, undulating abs as far as the eye could see. After announcing last year that the company would be phasing out the ubiquitous stomach muscles in its ads, now the only six-packs you’ll see are on a bottle of the brand’s cologne.

Since the models have put their shirts on, it’s up to the headless, shirtless figure on the “Fierce” cologne bottle to carry the musclebound torch, notes Bloomberg Business.

This, because everyone pretty much agrees that sex and the fragrance industry go together like well, abs and smelly stuff that’s supposed to be sexy: Bloomberg cites an insider who says the company held onto this last set of taut tummy muscles because it fits the sexualized atmosphere in the industry. And smelling like the headless ab man will get you girls!

“The clean scent of fresh citrus will grab her attention and warm musk will keep her interested,” Fierce’s description reads.

You might not recognize Fierce by its headless abs man, but if you’ve ever walked into an Abercrombie & Fitch store and had your nostrils hit with a wave of scent, that’s what you’ve been sniffing. And not, in fact, a mysterious witches’ brew made from the blond eyelashes of a model mixed with unicorn vomit.

These Are the Last Abs You’ll Ever See at Abercrombie & Fitch [Bloomberg News]