In order to access the NBC live-stream, you have to be in a market where the local NBC affiliate is owned and operated by the network. So here in Philadelphia I’m in luck because WCAU is owned by NBC Universal, but out in Pittsburgh it’s a different story as NBC affiliate WPXI is owned by the Cox Media Group.
The owned-and-operated requirement means that only people in 10 markets — NYC, Philly, the Bay Area, South Florida, Connecticut, D.C., San Diego, L.A., Dallas/Fort Worth, and Chicago — can currently access the live stream on the apps.
And cord-cutters in any market are shut out as watching the live stream will require users to log in via a pay-TV provider. This has become standard practice for networks who don’t want people replacing their cable TV packages with streaming video.