Domino’s Promotion Guilts Stores That Haven’t Dropped “Pizza” From Restaurant Signage

dominosYou may have heard that Domino’s Pizza changed its name recently, simply dropping the Pizza, because, you know, it sells more than just circles of sauce and cheese now. To make sure the new name is being used, the company started an initiative asking customers to embarrass stores using the old name and logo by shaming them on social media.

Mashable reports the initiative was started to make sure that franchisees around the country are embracing the chain’s new moniker.

The company is asking consumers to gather intel (photos) on which stores still use the old logo for a chance to win free pizza for a year or a $10 gift card.

Customers must upload a photo of the offending restaurant to Instagram using the hashtags #LogoInformants and #Sweeps before April 27. Only one photo can be submitted per day.

“Your cooperation with this case identifies you as an individual empowered to conduct investigations of Domino’s retail stores as a confidential informant,” the cheesy promotion proclaims. “We know this sounds like a legitimate assignment, but you should know it’s just for good fun, which means you have no police power and are not an employee of any governmental division. Sorry.”

According to Domino’s terms and conditions for the promotion [PDF], the company has the right to refuse photo submissions if it thinks the photo was manually changed.

For consumers who might not be technologically savvy, or who just don’t mess with Instagram, Domino’s will accept mailed entries.

Mashable reports that it is unclear if the franchisees caught sporting the old signs will face any repercussions from corporate.

Domino’s wants your help to shame stores still using its old name [Mashable]