Netflix Announces “Recommended TV” Evaluation Program

Netflix announcing the Recommended TV program at the LG press conference earlier today.

Netflix announcing the Recommended TV program at the LG press conference earlier today.

Since its inception, Netflix has been trying to personalize content recommendations for users, but it’s remained relatively neutral about which devices you should actually watch this content on. But today the company announced the launch of a “Recommended TV” program that will single out certain brands and models of smart TVs that Netflix believes offer the best options for viewers.

The program was announced in conjunction with the LG press conference at International CES in Las Vegas this morning.

““We’’ve created the Netflix Recommended TV program to help consumers identify smart TVs that offer better performance, easier menu navigation and new features that improve the experience for Internet TV services,’’” said Neil Hunt, chief product officer at Netflix. ““When you see a TV with the Netflix Recommended TV logo, it means that TV will provide an excellent Netflix experience, based on criteria our members tell us matter most.’’”

While the launch was announced at the LG conference, Netflix says that the first line-up of Recommended sets will include multiple manufacturers, like Sony, Sharp and VIZIO. It will also include the Roku TVs that were introduced at CES in 2014.