As the saying goes, when at first you succeed at feeding people taco fillings inside a shell made from a popular brand of chips, try it again and see if you can get more people to buy your food. At least, that must be a motto at Taco Bell, which could be following the success of the Doritos Locos line of taco fare with a new Fritos shell.

Business Insider spotted the inclusion of what appears to be a taco inside a bag of Fritos, a design often used by the company to advertise its Doritos Locos Tacos using corresponding Nacho or Cool Ranch bags.

The image appears in yesterday’s presentation by Yum! Brands to its investors. When BI asked about whether or not we can accept to see some Fritos Tacos Locos or whathaveyou, a Taco Bell spokesperson played coy, saying only, “We’re always innovating and testing new concepts.”

Fritos are a natural choice of chip for fast food snacking — though it was Subway, and not Taco Bell that used them in a crunchy chicken enchilada last year, The Bell features Fritos in its new Beefy Fritos burrito, which is exactly what it sounds like.

And as my esteemed colleague Kate Cox points out — aren’t ALL hard shells, in essence, Fritos shells? Corn tortillas all, with just extra salt on Fritos. Literal food for thought.

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