Year seven, still going strong.

Redditor The_Power_Of_Three works at the store in question, and posted that the original trailer for Mass Effect has been playing on a loop in the store since the game’s release. The first Mass Effect game. The one that was released in 2007. He has only survived to report back on this endless loop because at least the sound is off. The question is: how long will Meijer keep the trailer rolling?

“Previously I held out hope that the release of Xbox One would finally see the trailer replaced; no such luck, obviously,” he said in the comments, “but my fingers are crossed for next console generation.” Keep the dream alive, TPoT. Keep it alive.

My store has been playing the Mass Effect (original) launch trailer on perpetual loop, 24 hours a day for the past 7 years. [Reddit]