Yes, The Coors Light Mountains Really Exist (And No, That’s Not Their Real Name)

While you can’t plan a trip to the Big Rock Candy Mountain or whichever mountain ain’t high enough, there is a set of mountains well-known to many that actually exist: Beer drinkers familiar with Coors Light have no doubt gazed at those frosty peaks on the can and wondered if the Coors Light Mountains really exist. They do, friend. They do.

Beg your pardon if you’re already on top of your Geological Landscape Features Referenced In Consumer Products knowledge, but even the most stalwart Coors Light drinkers might not know that the mountain range in the logo that turns blue when the beer is cold enough to drink is a real place.

Thanks to, you can now thrill all your easily thrilled friends by telling them that the design is based off Wilson Peak in the San Juan Mountains, located about 11 miles west of Telluride, CO.

Due to Telluride’s bowl-shaped ski area, skiers zooming around the slopes can get a pretty good view of the Coors Light mountains, with the best view for replicating the can design coming from a northern vantage point.

Or you can just drink beer and have the satisfaction of knowing it’s not all based on a lie.

Fun Fact: The ‘Coors Light Mountains’ Actually Exist []

Follow MBQ on Twitter to find out if she ever plans a vacation in the Coors Light mountains: @marybethquirk

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