Sure, you associate the brand Old Orchard with frozen fruit juices. It makes sense, what with the word “Orchard” right in its name. You know what else is a berry that grows on a plant, though? Coffee.
So maybe people shouldn’t be surprised to spot frozen iced coffee concentrate in plastic cans, right there on the juice shelf. In with the juices. Even if it isn’t really juice. [The Impulsive Buy]