Some People Love Heart-Shaped Chocolate Boxes, Some People Love Beer

Reader Ben spotted something that didn’t quite fit in on the seasonal items shelf at his local Target. On the bottom of a shelving unit filled with pink and red stuffed animals and chocolate boxes, he noticed a 6-pack of Blue Moon beer. We all show our love in different ways, Ben.


“Yes, there was a Blue Moon [shelf tag] showing that someone intentionally put this beer (but only this beer!) in the Valentines,” he wrote. Thematically, it might not go, but raise your hand if you’d appreciate the gift of beer far more than more typical Valentine’s Day gifts.

By the way, with less than two weeks to go until Valentine’s Day, let us remind you: if you must have flowers delivered to mark the holiday, you’re going to order from an independent local florist this year, keeping money in your regional economy and maximizing the prettiness of your gift. We do not want to open our mailbox on the 15th and find that the big-name wire services have let our readers down once again.

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  1. C0Y0TY says:

    I’ll take a beer over a bear for Valentine’s Day.

  2. indianajoel says:

    I’m with C0Y0TY… I’ll take that Blue Moon over a Duck Dynasty heart shaped box of chocolates…

  3. SingleMaltGeek says:

    I would much rather have a Dogfish Head, Sam Adams, Rogue, Stone, Surly, Odell, Maui, or other independent domestic craft beer rather than the AB-InBev-owned “craft” beer pictured (which I have to admit tastes OK), but I agree with the sentiment. :)

  4. SpeakBob says:

    Haven’t you ever heard of “Man Flowers”? Instead of getting a guy a dozen roses, give him 2 six packs of beer, typically he will be much happier. Some women I know would also prefer beer to flowers.