Brandon discovered this great deal at Whole Foods: customers can get “any” hot pizza to take out for only $10…as long as it’s cheese or pepperoni. The grocer’s understanding of the word “any” is obviously a little bit fuzzy here. 

There are many other promotions that Whole Foods could do based on this theme. For example, they could offer the sale “every day” (Thursday only.) Or they could offer a sale on all foods with tomato sauce in them (pizza only.)

The possibilities are endless! In other departments, they could have 50 cent per pound fruit (bananas only) or $2 per half gallon milk (soy only.) You can make a lot more money when you strip the word “any” of all meaning.

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