What qualities are important to you? If you have fussy plumbing or use a septic system, the papers that dissolve the best in water after some agitation might be your choice. Strength and tearability? They test those by pushing checking how well a steel ball passes through a pile of sheets. Softness is hard to test with cold machinery, so testers evaluate those by just touching them. With their hands. We think.
Attention Walmart shoppers! White Cloud toilet paper is tops. [Consumer Reports]