* 6 additional seats available per flight
* 94,350 flights per month
* Average price of $141.72 per seat
* 80% average occupancy on Southwest flights
Comes out to more than $770 million per year in extra revenue for the airline, not including any additional fees those passengers might incur.
It’s the same principal as the Grocery Shrink Ray. Knocking a single ounce of orange juice from your large jug of OJ might not seem like much to you — aside from the utter annoyance at paying the same rate for less product — but it means an ocean of money to the producer.