Is it the fault of the Gap or of the U.S. Postal Service that this coupon arrived in Bryan’s mailbox on the only day that it could be used? Yes, this coupon showed up in his mailbox on November 17th. “My mail doesn’t come till mid afternoon. Most likely I am not going to want to go to the mall spur of the moment,” he writes. Maybe that’s what separates him from most Americans.

Or would a good enough coupon make you drop everything and rush to the stores?

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