How many times have you been staring at Wendy’s square burger patties just wishing with all your might in your heart of hearts that there was some lobster and caviar plopped on top? Your wishes will come true if you happen to be in Japan, where Wendy’s is trying to become the most fancypants of all fast food joints by offering such luxury ingredients.
Wendy’s has recently returned to the Japanese market, notes BurgerBusiness.com, after hightailing it outta there in 2009, and is chomping at the bit to lure in high-end customers.
The bait: A Premium Caviar & Lobster Sandwich and the Lobster Surf & Turf Burger, topped with lobster and the Garden Sensation salad with lobster and caviar. The sandwiches will run customers the equivalent of $16.28 each, whereas the salad really hits the high note at $20.11.
This isn’t the first time Wendy’s got all gussied up in Japan — it already has a foie-gras-and-truffle burger ($16), and an Iberian bacon chili burger ($12.47).
Meanwhile in America, Wendy’s idea of a fancy “Black Label” burger doesn’t even involve whiskey — just guacamole and cheese for about $5. Although I’m definitely okay with that.
Wendy’s Menus Lobster Surf & Turf Burger in Japan [Burger Business]