Over in ye olde Europe, shoppers with an eye for trendy clothing are very familiar with Topshop, which is one step up from say, H&M, but not as expensive as a traditional luxury department store. But Americans have been going without the popular chain in most parts of the country, which is why it’s teaming up with Nordstrom to bring its fashion offerings to the masses.
The two companies announced the joint effort, which will bring Topshop and Topman goods to 14 Nordstrom locations around the country starting September 10, as well as online.
“I felt Nordstrom, because they are not specifically in our market, was a good reason to go with them, to have a point of difference,” Topshop’s owner Philip Green told Reuters. “Their customers understand fashion. They just possibly have not had the newness and speed of product that we have, at a more affordable level.”
Oh yes, affordability. We all know how Americans love fashion that seems a bit fancy but isn’t outrageously expensive, as evidenced by the immense popularity of stores like Target offering designer goods on the cheap.
An average of 4,000 square feet will be devoted to the Topshop merchandise at each Nordstrom location, and the hope is that the the deal could progress “way beyond” 14 stores, adds Green.
Soon you could be wearing a purple denim jacket, just like those super cool mannequins. Imagine that.
Topshop forms joint venture with Nordstrom [Reuters]