NYC Restaurant Selling $1K Pizza With Six Kinds Of Caviar On It

Some nights all you want is a nice simple slice of cheese-laden, tomato sauce-slathered pizza. And then maybe, if you’re the kind with a fancy hitch in your britches, there are the times when all you want is to pay $1,000 for a pizza with a ton of fancy ingredients on it.

We all get satisfaction from our food in different ways, but at Nino’s Restaurant in New York City, the Bellisima Pizza offers happiness in the form of $820 worth of caviar (six different kinds, you see), and then about $180 for other ingredients, including the makings for dough and some Maine lobster sprinkled on top.

Factor in the labor involved in crafting such a piece of mouth-pleasing joy and the profit to be had on such a thing somewhere in there as well and it’s still pretty astounding.

We wonder what kind of gem-encrusted box one might get if you ask to take your leftover caviar pizza home. Lifestyles of the rich and famous, everybody.

For some reason we doubt that Nino’s is in touch with the American Pizza Community regarding their fight against calorie counts on menu boards.

$1,000 pizza at Nino’s Restaurant in New York City [Yahoo! News]


Edit Your Comment

  1. Jaynor says:

    I prefer the sperm parasites of the squid on my pizza… but to each their own reproductive cells

  2. Costner says:

    This is one of those things that they invented for no other reason than to get some free press. Some newspaper food critic will probably order one and write a review, and you might find someone with their daddy’s AMEX card buying one to impress his frat buddies, but the general public won’t ever purchase one of these things… and the people at Nino’s know this. They will be lucky to sell five of these over the next two years.

    • ferozadh says:

      You highly underestimate the wealth and lack of taste in this town. Lot of pretentious rich kids and frat bro IB’s will order this thing.

  3. DemosCat says:

    Ah, pizza for the 1%.

    • frank64 says:

      Well, the money will go to the restaurant, employees and suppliers. That is probably more stimulus than if it went to the gov in taxes.

      • DemosCat says:

        Oh yes, the trickle on… I mean, trickle down argument.

        • Cor Aquilonis says:

          Don’t you understand? If you spend money with a private firm (which hires employees and pays suppliers) to receive services, it’s an economic stimulus. If you spend money on the government (which hires employees and pays suppliers) to receive services, the money auto-magically disappears from the economy. Can’t you see the difference?

    • Princess Beech loves a warm cup of treason every morning says:

      Mr Trump will definitely get one of these, and it will be a better match to eat it with fork and knife.

  4. Torgonius wants an edit button says:

    But will the CPSI want to force them to post the nutritional data on their menu board?

    Or is that only for the places the ‘commoners’ go?

    • crispyduck13 says:

      Those sodium levels are gonna be off the charts. Mmmm…delicious sodium…gaawwhbfdjsa.

  5. Loias supports harsher punishments against corporations says:

    I worry about this kind of food at restaurants – how often does it get ordered, and what do they do with all the amazing ingredients when it’s not ordered? Frozen? I’m not paying $1000 for a pizza made from frozen caviar and frozen maine lobster.

    • nishioka says:

      I wonder if this is one of those things where you have to order it a day in advance so the restaurant can go get the ingredients from a supplier first.

  6. longfeltwant says:

    I’ve tried caviar, and didn’t think it was any good. In my opinion, it is an obvious case of conspicuous consumption, the same reason why Roman emperors wore robes of the color purple.

    • redskull says:

      Yeah, I tried some at a wedding reception a few decades back, and thought, “This is it? This is what everyone pays so much for?” Its squishy texture and metallic flavor is definitely an acquired taste.

    • Lethe says:

      I think it depends on the kind. I haven’t had caviar as depicted in the picture above, but I’ve had salmon roe on sushi that I really like. It adds a pleasant crunch and bit of salt to it.

    • HogwartsProfessor says:

      I bought a little jar of black Romanov caviar at Walmart (yes, really) just to try it. I kind of liked it. I’m sure beluga caviar from Dean & DeLuca is much better, but that will have to wait until I make my first million. :P

      At least if I ever get invited to a fayncee party and they serve caviar, I’ll be able eat it without making a face or it being my first time. They don’t have to know I tried the cheap stuff.

  7. There's room to move as a fry cook says:

    Nobody will buy it. It’s just a viral marketing campaign and Consumerist is feeding it.

  8. crispyduck13 says:

    The only time I’ve wanted to try caviar was after watching the Frasier episode where they get into the Russian Baluga black market. One of the best episodes really.

  9. Schildkrote says:

    “$1,000 pizza at Nino’s Restaurant in New York City/a> [Yahoo! News]”

    So close! And yet…so far!

  10. Coffee says:

    It all smells like shit in the end.

    I don’t always eat dog food, but when I do, I prefer Premium Edge.

  11. ZenListener says:

    If I finish it in under 15 minutes do I get it for free along with my picture on the wall?

  12. CubeRat says:

    I don’t care what the cost, I’m not eating fish, or fishy parts on my pizza.

    Pizza should be great crust, wonderful sauce, and real cheese plus any other toppings compatible with these ingredients…..and at no point does cheese go with fish.

    –in other words….NY you’re f^&%*(g up the pizza!

    • Fubish says: I don't know anything about it, but it seems to me... says:

      What’s wrong with anchovies? Yum!

    • DemosCat says:

      Cool. Let’s go for the tripe and chitterlings pizza. Or a Scottish haggis pizza. Just slather on the cheese and sauce and yum it down.


      (No fishy parts or any of the above for me either. Is there such thing as a cheesy fish dish?)

      • Auron says:

        Tuna melts (melted cheese on top of tuna fish on toasted bread), tuna casserole…….those are the only ones I can think of…..

    • Jaynor says:

      Anchovies for the win. Don’t go through life with one hand tied behind your fish.

      • CubeRat says:

        I’ve had anchovies on pizza, and didn’t like it at all. Now, I like anchovies in other dishes, but not on my pizza.

        And I don’t like tuna melts either – both the cheese and tuna mix, and because if I have a tuna sandwich, I like the tuna cold.

        • nybiker says:

          Can the anchovies be in the sauce? Cause that’s how my mom makes her Sicilian pizza. If I didn’t tell you, you’d never they were in there, since by the time the sauce cooks, the anchovies are pretty much dissolved. Now, if you were allergic to them, well, then yes, you shouldn’t eat my mom’s pizza.

  13. Blueskylaw says:

    If they served a shark head with laser beam pizza, they could then charge one hundred BILLION dollars!!!

  14. Citizen says:

    Not that I blame this web sight because the story they linked to is new, but what is with stories about this pizza, every year I see this same story about the same pizza made by the same guy.
    Here it is from 2007.
    Its like a bad penny that keeps coming back to me.

  15. aleck says:

    There are only three or four kinds of caviar that technically can be called caviar ( Beluga, Sterlet, Ossetra, and Sevruga). All others are substitutes So, the “six types of caviar” marketing ploy is obviously targeted at somebody who has lots of money an no clue. I would not be surprised if DNA analysis reveals that they have aquarium goldfish eggs and crabstick meat.

  16. There's room to move as a fry cook says:

    I can top that. I offer a pizza with double caviar, kobe pepperoni, matsutake mushrooms, and donkey cheese for $3,000. Pay in advance and give me 48 hours.

  17. AttackCat says:

    I thought it would look…more impressive I guess. Like I was picturing a rainbow of caviar. It doesn’t even look decadent in the picture.

  18. Nobby says:

    NYC needs to just go ahead bow out of the “best pizza” battle because after this, Chicago is the clear winner.

  19. iesika says:

    zpizza in San Diego will put capers on your pizza. Add a splash of fish sauce and you can probably replicate the effect of the caviar for about a buck topping charge, if not less.

    If you want to go all out, soak some tapioca in some kind of…salty fish liquid.

  20. km9v says:

    These people are f*cking morons

  21. morethanwysiywg2 says:

    Hop hop music scene, look at what you have caused.

  22. akirabass says:

    I don’t know whether to thank Yahoo for publishing a story about a really old novelty pizza, or Consumerist for sharing it.

    I don’t come to Consumerist to see things I saw on bad Travel Channel programming years ago.

  23. tundey says:

    Is this what Mitt Romney eats while watching “sport”?