Target Hikes Price Ten Cents, Brags About It In Sale Flyer

Maybe the price of these lice kits is just up a bit due to supply and demand. Or maybe there’s some other perfectly logical reason why the product was featured in a sale flyer….even though, as George notes, the price has been hiked ten cents.

I was wandering through my local Target store when I noticed a product was “on sale” for more than the normal price. $15.19 was the “as advertised” price whereas $15.09 was the normal price. I looked underneath a lot of similar “as advertised” tags in the same aisle in health and beauty, and the other tags had the sales price exactly the same as the normal price.

Is it a “sale”? No, and it’s not advertised as such. But it doesn’t make much sense, either.

Target Feels Need To Brag About Selling Gift Cards At Face Value


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  1. Here to ruin your groove says:

    Wow, that’s hilarious. Insanity. Never seen this stuff before. Target is pulling one over us. How dare they use these tactics to get us to pay more. Have we checked for a shrink-ray effect too? Someone please hurry and do that.

    Until this is resolved I will not shop at Target.

  2. CrazyEyed says:

    Haven’t we been told before that the red tags do not indicate sale items, but featured items within ads they circulate or email? Where on the red tag does it say sale? While the price increase doesn’t suprise me, the fact that they increased the price just to feature the item does. And the fact that Target placed both price tags immediately within the vicinity of eachother like they are obligated to show you both.

    • RandomHookup says:

      Except that they are probably violating the law about shelf pricing, assuming the item rings up at the higher price.

      • ablestmage says:

        I am routinely baffled by the quality of articles about Target that manage to make headlines on Consumerist. There are too many unanswered variables at issue that could very well totally validate the situation. What price came up when passed under a red scanner station, which are scattered throughout the store? The actual price could very well be the shelf label, rather than the red sign — being ten cents *cheaper* than advertised.

        “As advertised” is not a sale price, which is more or less the same thing Wally does with its circulars. Wally doesn’t have generally sale ads, it has “here are a few things we sell, and what they sell for most of the time, in case you never visit that section” circulars.

        OP is not revealing “whoa there, Target, trying to pull the wool over” conspiracy — but instead just simply doesn’t bother to investigate and chalks fully-explainable discrepancy up to outright deceit..

        • RandomHookup says:

          Mostly it’s just Target being sloppy (though the “as advertised” signs are designed to mislead consumers).

    • d0x360 says:

      they didnt increase the price and put it in the flier. the stuff in the flier is put in there months in advance. prices change daily based on alot of diff factors some of which target doesnt control.

      also no they are not breaking any laws by raising a price. when target changes a price they STICK the labels over the old ones but often when people look close they see the new label is a sticker and they peel them off hoping a lower price is under it so they can say oh the shelf label says this so i want money off.

  3. ferozadh says:

    Target’s new slogan should be Ignorance Is Strength.

  4. RogerX says:

    The signs that say “As advertised” are the one thing that really disturb me about shopping at Target. All it is saying is “we sent out a circular with this item listed. It’s full retail price, we just wanted to draw attention to it.”

  5. consumed says:

    Target is so overpriced, I don’t see why anyone shops there. I can usually get everyday brand name, household items at Dollar General or Family Dollar for 10-50% cheaper.

    • d0x360 says:

      its shocking that you would find things cheaper at a dollar store. the stuff those dollar stores sell are generally defective, damaged or inferior in some way, expired or outdated product that target/walmart in effect throws away.

      they load that crap on a pallet and sell it to these dollar stores for 10 cents a pound, it doesnt matter whats on it its always 10 cents a pound. The stuff is put on there and sold that cheaply for a reason, even if the reason isnt obvious.

  6. Power Imbalance says:

    Same old target. I see this one nearly every shelf on my rare trips to Target.

  7. Nobby says:

    Isn’t it appropriate for people with lice to get a *lousy* price. ?

  8. Kisses4Katie says:

    At least at dollar general we had to cover up the prices with the ‘sale’ signs. No, nothing was ever actually any cheaper. It’s all a ripoff to make you think you’re saving. Sorry companies.

  9. rlmiller007 says:

    These flyers are made up months in advance.

  10. cybrczch says:

    1) The sign says ‘as advertised’, not ‘sale price’. It is the same as when WalMart sends out a flyer and notes the price of an item as ‘everyday low price’ – it’s not on sale, it is an item they are featuring.
    2) Did the poster actually scan the barcode of the lice product to see what price they actually charge? The sign could have been misprinted or not proofread – but we all know spelling and grammar errors never happen *cough*gawkermedia*cough*

  11. CubeRat says:

    I’m more disturbed by the product title: “Up & Up lice complete kit 1-2-3, lice control system”
    It almost sounds as if it’s a how to get lice and keep it.

    At least ‘Rid’ tells you it’s goal is to elimate the bugs.

  12. webweazel says:

    AHA! A post right along my alley! My son had head lice and I know that the chemical treatments (like these) are not working anymore because the bugs are getting resistant. Since I also did not want to slather my son in chemicals, or have him sleep in kerosene or Vaseline and plastic wrap, I did some major online research and eliminated them easily (and cheaply) with household items and a few additional purchased ones.

    Here’s what you need;
    Listerine (with menthol as an ingredient),
    tea tree oil (can be purchased at most drug stores–you want a tiny bottle of the oil only),
    either Dr. Bronner’s peppermint castile soap or a small bottle of peppermint oil,
    a leave-in hair conditioner,
    and a blow dryer.

    On the dry hair, apply a good soaking amount of Listerine. Let sit for a few minutes and rinse out. If using the peppermint castile soap, add a few drops of the tea tree oil to it. If using the two bottled oils, apply a few drops of both to a mild soap to wash the hair. Let sit for a few minutes and rinse out. Using a damp washcloth, remove excess moisture from the hair. Put some leave-in conditioner in your hand and add a drop or two of tea tree oil. Work it in and add more conditioner as needed. Comb out as many dead or dying bugs as you can in a few minutes. Blow dry the hair on warm and slow speed, concentrating the warmth on the scalp as much as can be tolerated.
    Repeat this treatment every 5 to 7 days until you have done 3 treatments. If the infestation was severe, do an additional treatment to be absolutely sure. Recheck every month. (Once kids get them, especially at school, they can transmit them back and forth all over again.)

    Head lice can be transmitted throughout the home, but CANNOT live more than 48 hours away from the human host. (They do not attach to pets, so this is not a worry.) This is also easily treated also.
    Soak combs and hairbrushes in very hot (120-30 degree) water for about 15 minutes. Don’t forget to treat hair clips, ponytail bands, headbands, etc.
    Seal regularly used stuffed toys into plastic bags for at least 3 days to starve off and kill adult lice.
    Wash bath towels, robes, hats and scarves, bedding, blankets, and pillows (or anything else soft that may have contacted the infected head) as normal, and dry on high heat in the dryer. (If washing of an item is not appropriate, simply put in the dryer on high for 20 minutes.)
    Spray soft furniture with Lysol disinfectant. Test first in a hidden spot. If the fabric can be damaged by the spray, simply isolate the furniture for 3 days under cheap plastic (dollar store) shower curtains. Cover with a washable blanket for comfort in the meantime.
    Vacuum carpets well.
    All of this only has to be done at the first treatment. (Although treating the combs, brushes and hair items should be done at the second treatment also just to be on the safe side.)

    The nice thing about this is that once all the treatment items are gathered, it can treat an entire large family or a whole herd of kids for no additional cost, the treatment is easy and gentle enough that most kids won’t protest too much, and it DOES WORK!

    There are a lot of reasons WHY this works, but I won’t get into it here, as lots of tl;dr people reside here. Copy & paste for future reference if you want!

  13. d0x360 says:

    This is normal for all stores. Prices change DAILY, whether its up or down. Prices are based on competitive shopping with other local stores. They also change based on issues such as supply and demand or MSRP changes.

    The products in the flier are planned months in advance. Prices change. They arent going to remove an item from the flier because it got more expensive. All the ad advertised signs mean in regards to target is that it was in the flier. it DOES NOT mean the item is on sale, it means its the regular price.

    all these target pricing stories are crazy. 99% of the time the story is a non issue. i dont often switch from the consumerist to the corporation side in a story but in this case im going with the corporation.

  14. IraAntelope says:

    certain to make me buy 1 or more, even tho I don’t have lice.

  15. eigenvector says:

    It looks like the price may have went up from when the price strip behind the clear plastic was first put in. The pricing team would have covered the individual 15.09 with a replacement label instead of replacing the whole strip for that whole shelf. Those replacement labels don’t stay in place very well, for whatever reason.

  16. dks64 says:

    AND AGAIN, Consumerist, “As Advertised” does NOT mean on sale. It means the product was…. advertised.