Has Gatorade Been Slimmed Down By The Grocery Shrink Ray?

For years, Gatorade drinkers have grown familiar with the hard lines of the sports drink’s 32 oz. plastic bottle. Now we’re hearing that the beverage might be shifting over to a slimmer, easier-to-grip bottle — that is also 12.5% smaller.

Gatorade has already been selling 28 oz. versions of its “Recovery” formula that includes protein, but the thrilling video below appears to feature a slimmed-down 28 oz. iteration of the standard “Perform” Gatorade we all drink after hours on the basketball court (or hours spent playing Madden on Xbox).

We know from this guy that the company is producing and promoting the smaller size, but we don’t know if it’s an actual instance of Grocery Shrink Ray use.

It’s possible that Gatorade is only testing the smaller bottle or that the company will continue to sell the 32 oz. and 28 oz. versions with different price points.

However, one Consumerist reader says he saw the 28 oz. Gatorade for the same price as the 32 oz. He did not, however, provide photo evidence.

We’ve written to the Gatorade gang to see if the more-slender bottle is intended to replace or supplement the 32 oz. bottle. They have not responded to our comment request.

So if anyone sees the 28 oz. “Perform” for sale and wants to send us a photo with the retail price, that would be awesome.

Of course, if you live in New York City, it may soon not matter and both sizes would be banned from sale at corner stores and delis.