Universal, Redbox Cut Deal To Maintain 28-Day Rental Delay

Universal will not follow the lead of Warner Bros. by restricting sales of DVDs to rental services for 56 days. Instead, the studio worked out an extension of its current deal with Redbox that will continue to keep Universal’s discs out of renters’ hands for 28 days.

Engadget reports the deal lasts through 2014, and that so far Warner Bros. is standing alone in its efforts to make renters wait eight weeks to taste their wares. Netflix accepted the Warner Bros. delay, while Redbox vowed to buy its own DVDs.

Expect more deals, ultimatums and saber-rattling between between rental services and studios as disc sales continue to dwindle.

Redbox deal with Universal keeps DVDs, Blu-rays on 28-day delay through 2014 [Endadget]