Would You Pay $20 At An Electronics Store For A Fitness Progam Offered By An Insurance Company?

Riddle me this: Where can you buy into an online fitness program run by an insurance company? Why, at an electronics store, of course, and more specifically, Best Buy stores in certain Chicago locations.

Customers can now purchase one of Aetna’s four well-being online programs, dubbed “My Resources for Living Well” for $20 at Best Buy. The modules focus on fitness, weight management, smoking cessation and stress management, according to an Aetna press release..

Three suburban Chicago stores are hawking the products in Best Buy “health technology” departments. It’s a new section the electronics purveyors are trying out to hawk tools to improve your health, as well as beauty technology.

After all the complaints we’ve heard about Best Buy, maybe it would be nice for them to focus on retooling their existing customer service problems before embarking on something new.

Aetna Brings Well-Being to Best Buy [Market Watch]

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