Treat Yourself: Holiday Self-Gifting Is The New Way To Go

Don’t want to make excuses as to why you’re not wearing that sweater your Aunt Dolores gave you for Christmas? Avoid that whole mess with one simple idea — skip gift exchanges and just give yourself what you want for the holidays. says surveys of holiday shoppers indicate self-gifting is the new cool thing to do, partly to sidestep the awkward moments involved in receiving presents you don’t want. Last year, 57% of consumers said they were probably going to give themselves something awesome, up from 52% in 2009.

And according to a National Retail Federation poll, 6 in 10 holiday shoppers are going in for the “self-gift” idea. Things like TVs, nice clothing, home goods — basically anything.

The average person will spend approximately $130.43 during the holiday season to take advantage of sales and discounts on apparel, electronics, home goods and other items for themselves or a family member, up from $112.20 last year.

Consumers are apparently ready to let loose after months and years of reining in spending. So go on, treat yourself. ‘Tis the season, after all.

New Holiday Tradition: Buying Yourself a Gift [Time]