People for the Ethical Treatment of Animals is no stranger to using skin to draw attention to its cause, and has decided to go big in the direction rather than go home. The new idea is to launch a porn site in hopes that people will come for the eroticism and stay for the preaching.

According to news reports, Peta.xxx will “draw the attention to the plight of animals.” Under ICANN rules, certain nonprofits will be able to block the .xxx suffix using their brand names for free. PETA, however, has taken a different approach.

“It will have enough adult content to qualify for the XXX domain site but also some other graphic images of animals that viewers may not expect to see,” a rep for PETA explains.

Warning graphic content: Animal rights group PETA to launch bizarre porn website.. that will also show animal mistreatment [Daily Mail]

Previously: PETA Ad Nixed By Airports & In-Flight Magazines

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