Hey, Where Are The Chocolate Chips In My Klondike Bar?

There’s a new flavor of Klondike Bar on the block: mint chocolate chip. That’s wonderful news for fans of mint chocolate chip ice cream, but also slightly confusing. Because there aren’t actually any chocolate chips in the bars, even though they’re pictured on the package and their ingredients listed on the product’s ingredients list. Where did they go?

Pat writes:

While doing some shopping the other day I noticed a new flavor of Klondike Bar, Mint Chocolate Chip:

Box.jpg

It looked pretty good, so I picked up a package. Later when I had one, it seemed to me that something was missing. See if you can spot the difference between the picture on the box and the actual product:

chipless.jpg

Yes, it’s a Klondike and yes, there’s mint ice cream, but it seems that the chips have gotten lost somewhere….

So chips are in the name, they’re in the product picture on the package, and they’re also on the ingredient list on the product’s web page. Right at the end, it says:

CHOCOLATE FLAKES (SUGAR, UNSWEETENED CHOCOLATE, COCOA PROCESSED WITH ALKALI, BUTTERFAT, SOY LECITHIN, NATURAL FLAVOR).

That natural flavor? Invisibility. I’ve eaten quite a few of these bars, and Pat is right. The pictured chocolate chips/flakes just aren’t there.