Earlier today, the folks at Dish Network announced their quarterly earnings, and while revenue was up, the satellite TV provider lost about 135,000 subscribers. So to stay competitive, Dish said it will keep its prices where they are through 2012.
“Our decrease in net subscribers was primarily due to increased competitive pressures, including higher levels of discounting,” said the company’s president and CEO following today’s announcement. “As we look forward to the second half of the year, we will focus on commercializing our technology, re-energizing our distribution channels and strengthening our brand image. We continue to offer the best value to consumers with the lowest everyday prices, in part by freezing prices through January 2013.”
Dish made a big investment this year when it scooped up a bankrupt Blockbuster Video at auction, hoping to leverage that company’s existing streaming and DVD-by-mail customers to compete with Netflix and others.