These Kroger "Build Your Own Sixpack" Signs Are In Conflict

Karl was surprised when he saw this printed-out sign on the beer case at his local Kroger. It informed him that it was “unlawful” for the store to sell singles or six-packs where you get a six-pack box and fill it with a variety of beers of your choosing. He was surprised because just a few away were several shelves of beers underneath a giant sign that loudly advertised “Mix a Six, $8.99, Pick your style!”

mixthatsix.jpgThe explanation provided by reader Karl. “Apparently Kroger has decided custom six packs are so awesome that they warrant civil disobedience.”

Stay strong, mix a sixers.

Either that, or, more likely, is that it’s cool to “mix a six” the bottles under the big sign, but not to unbundle the cans from their plastic rings and use them in building a mix a six pack. Probably justing using the words “bottles” and “cans” at some point in the signs could help clear up the confusion.

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.