In what we can only assume is a desperate attempt to make shopping for the world’s most boring item fun, the Gap is running a one-day-only promotion where you, the internet-savvy shopper, can haggle over khaki pants while potentially not even wearing any.
The site keeps it simple: Clicking on the “Let’s Make a Deal” button takes users to a page where they select one of 18 styles of khakis, retailing for either $49.50 or $59.50, and make an offer. Gap then presents a deal, and users can either accept or make a counter-offer before Gap makes its final offer. Gap’s offers ranged from $35 to $45 for a $49.50 pair, according to the site’s winners tab.
Why do this? Because, according to Glenn Murphy, Gap’s CEO, “Anybody can put an easel outside a door that says take an extra 25% or 30% off. We’ve fallen for that trick a few times, and that’s not smart as far as I’m concerned.”
And in case you are wondering, no, we’re not sick of the Crap Logo generator yet, thank you very much indeed.
Gap Invites Shoppers to Make a Deal [AdAge] (Thanks, Natalie!)