Boxing After Bedtime Is Not A Good Ad Choice For A Kiddie Game Site
What is an inappropriate ad on a site specifically designed for children? Tina was surprised to see this advertisement for the new FX series “Lights Out.” Not only does the ad contain the image of a blood-covered boxer, but the show it advertises is on at 10 PM – well after the target audience’s bedtime.
Tina writes:
Perhaps I am an overreacting mother, but after playing Webkinz (webkinz.com, geared towards ages 8 & under?) with my sweet, darling young children, we all happened upon this lovely ad on the exit screen. Nothing says harmless family fun like a gory bleeding boxer!
Now on the same page, there’s a video ad for Verizon Wireless smartphones. No blood, but still an odd choice for a child’s game. These ads are clearly meant for the parents supervising their kids’ Internet time, but why have ads at all?
Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.