Grocery Shrink Ray Zaps 60 Pumps Away From My Dawn Direct Foam

Reader Psychodad1961 noticed that his Dawn Direct Foam dishwashing soap had been zapped by Consumerist’s patented, trademarked and copyrighted Grocery Shrink Ray — to the tune of 25%.

For the same price, he was now getting 100ml less of the dishwashing foam. He also noticed that the packaging was no longer touting that you could get “250 pumps” out of the bottle and was humbly listing “190 pumps” in tiny type.

Of course, we at Consumerist save money on dishwashing soap the old-fashioned way — letting the dog lick the plates clean.