Hulu Plus Drops Price To $7.99/Month

After kicking around in invite-only mode since the summer at the price of $9.99/month, Hulu’s premium service Hulu Plus went live for all interested parties today — and at two dollars per month less.

The new $7.99/month price puts Hulu Plus more in line with Netflix’s pricing. The big difference still remains that, in spite of paying a premium for the larger content selection, Hulu Plus subscribers still have to watch commercials at regular intervals, while Netflix has said they have no intention of adding ads to their streaming content.

So does the lower price tag make Hulu Plus more attractive to you? Or is it still too much to pay for the service?

Hulu cuts subscription fee as service launches [Reuters]


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  1. Cheap Sniveler: Sponsored by JustAnswer.comâ„¢ says:

    Sorry, HULU. I’m still not in.

    • dg says:

      Exactly – so long as they have ANY ads, I’m not paying a dime.

      To put this into an equation that any TV executive can understand:

      Ads + Customer Fee = LESS CUSTOMERS = Less Money.

      Ads + Zero Customer Fee = MORE CUSTOMERS = MORE MONEY! Profit! YES! New Maybach!

      • PTB315 says:

        I don’t disagree with what you’re saying, but I’m relatively sure they probably have actual formulas and statistical data that justifies what they’re doing.

  2. PunditGuy says:

    $5-$6 would have been better, but this is low enough for me to consider it an addition to Netflix as soon as the Hulu Xbox app is ready.

  3. EmanNeercs says:

    I’ll never cheat on Netflix with a skank like you, Hulu…but nice try.

  4. Alvis says:

    $8 is what I pay for usenet; find a way to provide more shows at higher quality than usenet does and then we’ll talk, Hulu

  5. midwestkel says:

    I think $5.99 would be the perfect target price for this service compared to Netflix. I tired Hulu Plus for a month @ $9.99 and none of the shows I watched were part of the Hulu Plus line up so I didn’t even get HD streaming. I would sign up again if it were $5.99 just to have it.

  6. frank64 says:

    I think $5 would come much closer to hitting a sweet spot. Not my sweet spot due to the commercials, but I don’t think $8 is going to cut it. Netflix has the best mix for me.

  7. Munchie says:

    You get money from ads or deliver ad free premium content. Happy to say the days of the double dipping media companies are fast coming to an end.

    • frank64 says:

      They are not really coming to an end. All the networks are raising the prices they charge the cable co’s.

    • NeverLetMeDown says:

      Um, no, but thanks for playing. Virtually every TV channel in the US (including the broadcasters) “double-dips,” charging the cable or satellite company for carriage, and then carrying ads.

  8. classic10 says:

    If you compare with Netflix for $9.99 that offers you tens of thousands of movies and TV shows WITHOUT ADS. Hulu Plus should be $1.99 or less.

    • minjche says:

      Netflix is actually $8.99, so even better.

      • hobochangbar says:

        And that $8.99 allows you to have a DVD of content not yet streamed.

        And no ads.

        Still gonna try it on a 2 week free trial on my Roku. Netflix alone hasn’t made the house agree to drop cable but I’m not done trying.

        • JonStewartMill says:

          I dumped cable back in May. I get 16+ channels over the air, including NBC, ABC, CBS, PBS, Fox and CW, all in much better picture quality than I ever had with cable. Add Netflix for movies and I don’t miss cable at all.

          Well, I do miss Adult Swim.

    • AnthonyC says:

      Hulu offers TV shows the day after they air; Netflix offers shows years later. It isn’t a fair comparison. Netflix’s catalog is a lot less valuable to rightsholders, so they can get away with paying less per item.

      Also, the larger a catalog gets, the less often each item in it is watched. So it is probably cheaper to expand an already-large catalog than to expand a small one. Expect both netflix and Hulu to get better over time.

      • Nisun says:

        “Hulu offers TV shows the day after they air”
        Look for The Walking Dead on hulu… I guess ep1 just aired yesterday…

        • tsalaroth says:

          I think Anthony means that they provide it, not that it’s done with EVERY show. The limitations placed on when a show can air on Hulu are put there by the networks – NOT Hulu.

          Some shows appear next day, some 8 days later, some 30 days later (yay, SyFy), and some years later.

  9. Roadkill says:

    Any amount is too much for the service while they include ads.

  10. SoDev says:

    I’d probably jump in for around $6.

  11. MSUHitman says:

    Make it $4.99 a month and I’ll watch it on the PSN app no problem.

  12. minjche says:

    Do not want. Netflix sates me.

  13. catskyfire says:

    Which one has subtitles?

  14. DarthCoven says:

    Once XBox 360 gets a Hulu app this is going to look VERY attractive.

    $22 a month for Hulu, Netflix and XBL Gold vs. whatever ungodly amount it is I pay for cable. This might just be the thing I need to convince the wife to let me kick Cablevision to the curb. Of course I’ll still need them for internet, but I have to admit, their network is pretty darn fast, and there’s no data cap (hard or soft).

  15. Thyme for an edit button says:

    $5 and I would be on board.

  16. Anachronism says:

    I love HULU- the free version. It save me $50 a month for cable, and has an awesome amount of content.

    But, I’m referring to the free version. If I am paying, I want it to be ad free.

    Why can netflix manage to support itself ad free while Hulu cannot?

    • DarthCoven says:

      As somebody replied above, Hulu gets content the day after it airs in many cases. Netflix doesn’t get it until it is already out on DVD.

      If a couple of 30 second ads are too much for you then you’ve got problems.

      • eyesack is the boss of the DEFAMATION ZONE says:

        I know that comparing the two on price points isn’t a totally fair comparison because to an extent they provide different kinds of services, but isn’t a significant portion of Hulu owned by the TV networks (especially NBC and Fox)?

        How much can it cost to give yourself permission to stream something you’ve already made?

        • DarthCoven says:

          When the content is available online the price they can sell the advertising on TV comes down. They’re losing money if they put it up online without ads. Whether the Hulu+ subscription fee covers that difference is another story altogether.

      • Doubts42 says:


      • brianary says:

        Yeah, well, a few months ago it was one or two FIFTEEN second ads.

        I’m already pissed that I have to sit through Coke commercials and other insipid crap when I go to a movie that I paid for, and that I have to sit through the largely unskippable ads on discs that I paid for. I’m not likely to sign up to pay for more commercials.

        Jebus, you can’t even stare at the supermarket floor to ignore ads anymore.

        Pretty soon, shiv-shills will come stab you in the eye with an “ad”.

  17. HannahK says:

    I would have paid $9.99 but I’m holding out for an android app.

  18. David in Brasil says:

    Another chance for me to rant about Hulu’s refusal to stream outside the US. They’ve used the same lame “We’re workin’ on it” excuses for years now. C’mon, guys, it’s licensing, not rocket science. If you wanted to get it done, it would have been done by now.

    • BStu78 says:

      Um, its licensing on a hideously complex scale. I get that its not a great situation for you, but there isn’t a whole lot services like Hulu can do about it. They might be able to expand into select markets if their is a potential audience for it, but world-wide streaming for the kind of service they provide is not exceptionally feasible.

  19. ThunderRoad says:

    Still too expensive. I’d pay $10 for the year – if it had no commercials. As it stands, meh.

  20. KingPsyz says:

    getting closer hulu…

  21. ogremustcrush says:

    Needs to be $4.99 or drop the ads. Why pay as much as Netflix for something that forces you to watch ads and has a smaller catalogue.

  22. D0rk says:

    Still needs to be a bit sweeter of a deal for me. Needs no ads at all if i’m going to pay. And (I can’t confirm this), I hear that Hulu Plus is missing content that free Hulu has. If that’s true, it’s the real deal breaker, considering many of the newer streamer boxes and my PS3 don’t get the ability to access free Hulu, only Plus.

  23. redhouse387 says:

    Sticking with Netflix.

  24. Silverhawk says:

    Close, but no cigar. You’re not quite listening to the masses, Hulu. $5/mo and ad free. We know you can do it.

  25. wastedlife says:

    Definitely considering this now that the price has gone down and the roku app is available. I pay nearly 90 bucks just for the TV portion of my cable bill. Switching to internet-only, and getting a Roku, Hulu Plus, and upping the number of DVDs out with Netflix will save me approximately 60 bucks a month. I may switch to comcast business class because the customer service is a bit better and there is no monthly cap, though. AT&T Uverse wants me to buy and use their crappy 2-Wire router/modem, screw that.

    • baquwards says:

      I have Uverse and they never made me buy their “crappy 2wire modem” Actually the modem has worked fine for me for the last year. I prefer Uverse for internet, because they send you a dedicated internet signal (for their services to work, they need to send a minimum amount of bandwidth). Cable in my neighborhood has been oversold, I had it for a few months after buying the house and the speeds were terrible, my neighbor still complains about it.

      • wastedlife says:

        When trying to order U-verse online, all options for Internet required a $100 2-wire device to be purchased. I manage my own router and use DD-WRT to get more features than most consumer-level routers. I would prefer not to pay more for something I already own a better version of. If you know of other options I would be very interested. Between AT&T and comcast, I would say AT&T is the lesser evil.

  26. mbd says:

    $0.00 is the most I would spend for streaming internet video. I do Netflix streaming only because it is a free add on to my DVD rental subscription. If Netflix ever stops renting DVD/BluRay’s, Netflix streaming will get turned off.

  27. nyoirin says:

    Sorry Hulu. Not paying for a service if I’m still forced to watch commercials.

  28. Supes says:

    $5 as long as they have ads. Nothing more.

    Nice they finally added Roku, since I have a player, but I’m holding off. Part of the great thing about streaming video.

  29. YouDidWhatNow? says:

    The stuff I’d want to watch if I missed it on TV is free from the networks’ websites.

    Free > any non-zero amount of money.

  30. balderdashed says:

    I signed up at the full $9.99 rate — pleased that it’s now two bucks cheaper. But will I stay — and will most who try it ultimately decide its worth $7.99 (or even $4.99 or $5.99)? I’m not sure. I signed up because I pay over $130 a month to Dish; I dropped one of my three Dish premium channels, and that saved me about the cost of Hulu, a tradeoff that I figured would give me a better set of viewing choices, overall. I’d really like to get rid of Dish — in which case Hulu would probably be part of my “Dish-replacement” package, along with Netflix, some other Roku channels, and maybe Apple TV. But I haven’t figured out a way to get everything I want without paying big bucks to Dish — so far.

  31. CustomerServiceAgent says:

    At this price I’d pay if the XBOX 360 was compatible.

  32. hobochangbar says:

    I guess I could rationalize the cost if I drop cable & associated cost for the DVR I’ve been paying. Hulu+ and DVR are similar in their ability to time shift/watch on demand.

    Netflix & Hulu+ do provide a great deal of content for the price compared to cable. I’ve got the expanded ‘basic’ channel list as well as HBO & Showtime, OnDemand & DVR and often can’t find something to watch when i want to watch it. I’d say most of my cable viewing is after the fact from the DVR. Hulu+ may replace that for about the cost I pay to rent the DVR. Netflix gives me streaming TV & movie content & DVD of recent releases for what I pay just for HBO/Showtime. That still leaves ~$60/month for video content on my Comcast bill that I can eliminate.

    Only trouble I have is the Roku does seem to slow down other network users in the house. That first $60 save will probably buy a wireless router w/QoS so I can throttle the Roku.

  33. jason in boston says:

    Free with ads is the prefect price point. I would actually pay $15 – $20 / month if they removed all ads and had a complete back catalogue.

  34. The_IT_Crone says:

    If it had no commercials and was $5 a month, we’d have a deal. Also, if they fixed technical problems instead of emailing me 2 months later “is it fixed yet?” (no), then I’d be more willing.

  35. ARP says:

    You’re going the wrong way Hulu. Charge me $25, but give me a huge catalog of network, basic, and premium cable shows, available within 24 hours of airing, and I’ll pay for it. I’ll even take the ads if the catalog is deep enough. My analysis has everything to do with how much pay for cable v. what I get.

  36. RogueWarrior65 says:

    Wake me when it’s free. Why should I have to pay money for something on an iPad when much of the same stuff is free on my laptop?

  37. wackydan says:

    I’ve looked at their lineup… can’t say that it compels me to sign up yet.

  38. whyt says:

    I don’t have cable TV, just network. Even so, there’s not enough time in the day to watch all the stuff I TiVo. How much would I pay to add more viewing content to my already-grossly-inflated backlog? They should pay me.

  39. davidvanb says:

    I was going to chime in that the limited commercial interruptions really weren’t that bad…until I watched an episode of the otherwise great “The Good Guys” on Roku / Hulu+ last night. Frankly there were a ton of ads, all for Bud Light. Worse yet, it was the same two ads repeated over and over and over again. Sometimes the same ad was shown back-to-back with itself. After a short period of time, this became very annoying.

  40. zt says:

    I would pay a higher price if it had no ads. I will not pay anything for the service with ads.

  41. plainlyspoken says:

    Commercials? Really? I can fast forward through the commercials on regular t.v. I don’t have to watch them on Netflix. Hulu initially offered this deal for $9.99 a month as a “preview” and I passed on it because I wasn’t able to actually see what they were offering. Netflix did raise their prices now to $9.99 a month for unlimited streaming and 1 dvd at-a-time out, however, their t.v. offerings are abysmal. Dexter–Seasons 1 & 2 are available, 3 by mail only and as of this post, 4 still wasn’t out. We’re in Season 5. Anyone know Hulu will carry premium movie channel shows for backseasons as Netflix does?

  42. vlv723 says:

    You people amuse me. You guys complain about Hulu showing ads. Doesn’t Cable and Satellite do the same thing only their monthly prices are at least 10x more than what Hulu is charging?