74% Of You Maniacs Plan To Shop On Black Friday This Year

Who will you be fighting for a parking space at the mall this year? A recent survey by Market Forice Information indicates that almost three-quarters of the American public plan to go shopping on the day after Thanksgiving this year, and sixty-one percent plan to do some shopping online on the next weekday, or “Cyber Monday.”

Most Black Friday shoppers polled (78%) say that they’re heading out to shop on that day because of the great bargains available.

The survey was not quite scientific, polling people who are registered mystery shoppers, so let’s do an even less scientific poll of our own.

Market Force Information Study Finds Consumers Bullish on Fashion Spending [Press Release]


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  1. I just blue myself says:

    The only time I went Black Friday shopping, I went to Kohl’s at 4 in the morning. I was up anyway (I worked the midnight shift that week so my schedule was a little wonky) and there is one right across the street from me. NEVER. AGAIN.

    • longdvsn says:

      Same here…last B&M Black Friday was after being up all night. My friends and I decided to go out at 4am as we were sobering up and didn’t feel like sleeping. Went to Best Buy…big mistake. Never again!

      Now…I’ll still shop on Black Friday – but online only.

  2. tkates says:

    No thank you! I will spend my Friday by a fire with a novel, thank you. I’ve already done my holiday shopping on Amazon and in a few local stores, and all I need to do is ship the gifts.

  3. Pinkbox says:

    Definitely not shopping on Black Friday. I kind of value my life and have no patience for the herd mentality of those types of crowds.

    • KingPsyz says:

      honestly, I had a pretty good experience. You have to wait in long lines, but I was home by 7am and was done.

      I got everything I wanted and we added it up, I saved about 75% off retail.

      My feet hurt for a day, but that’s because I wore the wrong shoes for some dumb reason. Everyone was super friendly, our local cox reps came to the best buy line and handed out prizes and best buy themselves was giving out cookies and hot chocolate. Hell, a Hawaiian bbq place was delivering to people in line!

      a little planning and knowing what you want and not straying are all that’s needed.

      This year funds are tighter, and the sales seem to be not as stellar as last year (local news said that because most shoppers only bought loss leaders last year that the discounts won’t be as big this year) but I have a zero balance wal mart card so I will do battle there and come home before the sun rises. And maybe stop by home depot down the street and get a tree for $18.

      You gotta do it once, just to say you did. It’s fun if you use a little forethought, use a site like blackfriday.info, figure out what you really want ahead of time in relation to where these stores are located in your area and make a plan. which store do you want to hit the door busters at, what time do they open, how popular is an item you want? Once you know that map out an order and central parking local, or use partners and you’ll be fine.

      • Pinkbox says:

        I’m due to give birth on Thanksgiving Day, so I think I’ll have to skip out trying Black Friday this year. :)

        I have to admire your patience though! I’m not a fan of crowds or long lines at all. The only item I ever got in a line for was a Wii when they first came out – but I lucked out and found a really short line at Target (and got two of them on release date), while around the corner at a Best Buy there was a line literally stretching around the entire store. Yowzers.

  4. noahproblem1 says:

    And the other 26% (including me) will be working in said stores – you’ll recognize us by the riot gear we’ll be wearing…

  5. ThinkerTDM says:

    I’m going to spend the holiday season trying to obtain as much materialistic crap as I can get. The family can wait.

    • dragonfire81 says:

      While this post is dripping with sarcasm, I agree that a family focus is important. I’ve come up with two creative original gifts this year for my mother and grandmother that will cost me a grand total of $20 to make AND ship.

  6. ALaterDayTD says:

    You forgot the “Shopping Online” option. Alot of online retailers have deals that start at midnight. You’re at home in front of the computer hitting F5 over and over rather than fighting for a spot and waiting in line.

    • Grogey says:

      Or watching a 505 error….

    • SixOfOne says:

      Yeah, they really did. I’ll be shopping online that weekend, so I’m sending an apology to my laptop in advance >.>

    • pecan 3.14159265 says:

      I voted “yes” just because I am doing Black Friday shopping, but online. That and cyber Monday are the best days for online shopping if there’s something specific you want that will be on sale. The gifts I’m buying probably can’t get much cheaper, so there isn’t much of a point to waiting but we were thinking of buying a blu-ray player this year so we’ll be checking Black Friday deals for those.

    • jessjj347 says:

      Actually, I noticed that many online retailers are changing the way they have a BF sale. Many have sales all month long that are mediocre (e.g. Newegg). Some have sales all month, only on Fridays…

    • TasteyCat says:

      Shop online? Yes, I will be. Shop in a store? Are you crazy?

  7. Rose says:

    I went to Wal-Mart and the mall last year. Both were quiet and had some good deals. I’m not going back this year, though, because I detest getting up early.

  8. chiieddy says:

    I have gone to the mall for years on Black Friday and have never had to fight for a space. Just park farther away and walk. It’s faster than circling like a vulture. I also go in the morning for the door busters and there’s often prime spaces still available.

  9. Grogey says:

    I need a sort of. Ill be going during the weekend for some deals on some stuff I needed.

  10. RavenWarrior says:

    i won’t have any time to shop then because i know I’ll have to work. Somebody’s got to serve the maniacs who want whatever Best Buy’s putting out on sale…

  11. Michaela says:

    I LOVE shopping Black Friday. There is always so much excitement! The only issues I have arise when I am looking for a cup of coffee (the lines get REALLY long).

  12. u1itn0w2day says:

    If I’m going shopping it’s for something I actually need like a part for my car or a carton of milk. Just another day to me un-necessarily freaked up by krass commercialization.

  13. Torchwood says:

    Last year, Amazon was matching the black Friday prices. I’m hoping the same thing happens this year. I’m already expecting a discounted prince on a Kindle.

  14. pulsar0510 says:

    The key is not to make it about getting things, but about having fun with the people you’re with. Have a list of “like to get”, but don’t make anything a “must get”. Go out every year with a little group and we always have fun and generally get much of what we wanted. Just a little sleep, up way too early, home by 11, its an adventure.

    • chucklebuck says:

      This is exactly what we do. It’s kinda more about being out hearing all the Christmas songs playing everywhere, drinking hot coffee to warm up and having a good time people watching. I think we’ve only ever bought two things on Black Friday, and one of those was our Christmas tree. But we like getting up and going nonetheless.

  15. Battlehork says:

    I will be doing all of my holiday shopping on the intertubes.

    • Rachacha says:

      Absolutely! Last year the majority of our shopping was done using the tubes of the internet. The only thing that I recall purchasing at an actual B&M store were restaurant gift cards and a few last minute items. Ironically, when you order something using the intertubes, it arrives at your door in a big truck.

  16. daemonaquila says:

    No, nay, never! When I still lived in the inner city and the huge Thanksgiving parties were always at our house, we often spent the next day having a quieter non-shoppers’ party. Our friends had a choice – long lines, asshats, screaming kids, etc. in a quest for some stupid item they could buy anyway in a few days, or oodles of Thanksgiving leftovers, booze, good movies, sledding…

  17. mbz32190 says:

    Judging from the current leaked sale ads, I just don’t see anything worth buying. Low-end laptops and no-name brand TV’s aren’t that great of a deal, and better ones can be had year round (the majority of my shopping is based on SlickDeals postings). I may pick up a few things at Staples if there is anything decent like a desk chair, but that is about it.

  18. AngryK9 says:

    Recession? What recession?

    Black Friday is the one day out of the year that I am glad I work in a dead end job and barely make enough to pay my bills.

    • KingPsyz says:

      the recession is why black friday is getting more and more popular, bang for the buck and all that… you could either shop through the year or save up for the deep discount day and save some money.

  19. You Can Call Me Al(isa) says:

    My sisters like to go, and I like to hang out with my sisters. So, I go along to hang out with my sisters while they are shopping on Black Friday. I usually just end up with breakfast and a pretzel from Auntie Anne’s.

  20. Loias supports harsher punishments against corporations says:

    This is the first year in many I will actually be home, and if there’s something working buying I’m taking advantage.

    It’s really not worth getting a great deal on a TV or fridge when you have to ship it home.

  21. Tallanvor says:

    I might be shopping on that day, but I’m in Norway, so it’s not the same thing.

  22. SpamFighterLoy says:

    Shopping on Black Friday can be a unique and fun experience – always has been for me. Make friends with the people in line next to you. You don’t have to become best buds or anything – just say Hi and talk. People get real friendly, and even helpful to each other! That tide of negative emotion can be turned around before it even starts with a smile and self-indulgent commiseration – “Looks like everybody’s turned out for this one – bet the lines will be long.”

    Yes, the lines will be long, but you’ll have a good time.

  23. gunner10 says:

    I’ll be shopping on Black Friday…but mostly only online this year. Last year I learned to catch any online deals in the morning and then head out about 3-4 in the afternoon when the stores are dead, but some deals are still around.

  24. FerretGirl says:

    lol, just reading the teaser for this article I was going to guess that the results of the poll here on the site would undoubtedly be different. Hm, “are you going to shop on black friday” poll turning out differently on a consumer finance blog?!

  25. Beeker26 says:

    Oh HELL no! I refuse to even leave the house that weekend.

  26. ldub says:

    I cannot imagine a worse way to start celebrating Christmas. It is America at it’s worst – commercialized, material-obsessed, greedy, overblown and increasingly physically dangerous. Step off the vicious merry-go-round, people.

  27. Southern says:

    The (leaked) Target ad has me VERY tempted on the 40″ LCD TV, but I doubt even that will get me to fight the mad, trampling hoards that would just as soon kill you if it saves them a few dollars.

    I plan on being on vacation in a very small town on Black Friday, and the busiest store within 30 miles will be a “Dollar General”.

  28. ichiban1081 says:

    I went about 4 years ago and it was the worst experience I ever had. And the “deals” were for some really crappy items. I get most of my stuff for really cheap online by searching slickdeals and dealnews.

  29. MamaBug says:

    My husband drags me each year to people-watch. we’re usually done shopping by then, but the in-laws have the kiddos and it’s almost like a date night.

  30. RayanneGraff says:

    The only reason I would even LEAVE THE HOUSE much less go shopping on black friday would be if there was an absolutely incredible sale on something that I desperately wanted, and I couldn’t in good conscience pass it up. Last year I needed a flash drive to install win7 on my netbook & walmart had 4-giggers for $8, & I was so poor that I couldn’t pass that up so I braved the crowd for it.

    I don’t but Xmas gifts for anyone except my very closest family members(mom, dad, and baby sister), so shopping isn’t a huge deal for me. Get my dad some cologne/socks/a blanket, and my mom is happy if I just assemble my sister’s mountain of new toys on Xmas morning, so I don’t even have to buy her anything. I just tag my name on one of the 36 gifts my mom gets her too, so that’s that, lol…

  31. Sian says:

    I plan on going to the nearest mega-mall and slowly walking around the parking garage with keys in my hand and see how many cars I can get to follow me. Does that count?

  32. TooManyHobbies says:

    We have a rule at our house. We don’t even friggin’ leave the house on Black Friday. It’s scary out there.

    We made an exception one time, a sewing machine that my wife wanted was on half off sale for 4 hours only. I went to the mall myself, walked straight to that store, grabbed a machine, waited in line to pay for it, went straight home again.

  33. Saltpork says:

    1 word: Internet. Shipped to my door, better prices and I hate shopping/crowds.

  34. nodaybuttoday says:

    I’ll be shopping for “cyber monday” but not even Christmas shopping, more for myself. I already got most of my Christmas shopping done, who wants to deal with the crowds? Have you ever tried to get a parking space at the mall after Thanksgiving? Especially now that all of the malls near me are doing “valet parking” and taking up half the parking lot.

  35. Donathius says:

    No. No. No. A thousand times no. Hell no. Not a chance.

    My wife’s grandmother however is certifiably insane. I applaud her for getting the majority of her Christmas shopping done quickly however I still think she’s nuts. She’ll have her butt parked outside of Macy’s at 4 a.m. on Black Friday and she’s out until around 6 p.m. hitting various malls, big box stores, etc. Meanwhile I’m asleep for most of the day, and lounging around in my pajamas enjoying Thanksgiving leftovers.

  36. falnfenix says:

    i do shop *online* on Black Friday, but only if something specific grabs my attention.

  37. jessjj347 says:

    I’m just going to go to a 24-hour CVS after midnight :) There shouldn’t be too many people there and I’ll be getting most things for free with Extra Care Bucks and coupons !!!

    The rest of my shopping will be online, although I noticed cyber Monday does not seem to exist in many stores this year.

  38. yurei avalon says:

    Thanks to my work cutting my hours to about half the norm for 90% of this year, I’m probably not going Christmas shopping at all pretty much this year. I also usually have to work on black friday anyway. I work in a restaurant currently, so we don’t get an influx of business anyway until later in the day.

    But I make my own riot gear at home ;)

  39. Scuba Steve says:

    I’d rather not shop in a store, if I can help it… but How can you argue with $300 HDTVs?

  40. AnthonyC says:

    I will be shopping *on* black friday, but not for the door-busters. A few years ago I strolled into Target at noon and picked up a toaster oven, griddle, slow-cooker and microwave for $80 total. There are good deals all day, even if I don’t head out for the absurd ones.

  41. PLATTWORX says:

    “Who will you be fighting for a parking space at the mall this year? “

    Never. I have a few friends who insist on doing it… only to come back exhausted mid morning finding most of their “deals” had sold out even if they were in line before doors opened.
    I have other uses for that time… sleeping.

  42. webweazel says:

    I’m not planning on going out this year. Since most of my family is spread all over the country, buying things at the Mall, wrapping, looking for boxes, and later shipping them is just plain stupid. I do ship some small items early but I go online for all gifts and have them wrapped/shipped right to them. Saves me hassle and expense.
    Black Friday is usually for something I need myself that is just too good to pass up. Last year, one store, photo printer for $25. Very few in stock. Got there early. SCORE!

  43. hypnotik_jello says:

    Corral the herd of sheeple

  44. Outrun1986 says:

    Of course I will be shopping on Black Friday, but I will be shopping online, no stores for me!

  45. Awesome McAwesomeness says:

    Hell-to-tha-no. All of my shopping will be done by the end of next week, except the Six Flags season passes for my daughter.

    • Awesome McAwesomeness says:

      I forgot to mention that I will be lounging on the balcony of a townhouse on the beach that day. It’s a small town, so I don’t think I could Black Friday shop if I wanted to.

  46. JulesNoctambule says:

    I can’t think of a single ‘bargain’ that is more appealing to me than sleeping in and eating leftover pie for breakfast.

  47. IT-Princess: I work in IT, you owe me $1 says:

    I have a part time job at a major retailer and will not be shopping, I will be working. It’s madness. I love every minute of it.

    • Outrun1986 says:

      Actually if I was in your shoes and I made a lot of sales, sold a lot of warranties and extras and made commission on those then it would probably be worth it since you are making extra money that you don’t normally make depending on where you work. Sure you have to deal with ridiculous, rude customers but you can go home and laugh at them for buying tons of crap they probably don’t need.

  48. Minj says:

    Only a fool leaves their house on Black Friday unless they have to.

  49. Horselady says:

    not ME!
    I am a proud member of the RARE group
    of women who
    do NOT like shopping…….

  50. Genuineduck says:

    Last year my friend and I camped out at the Wal-Mart parking lot. My father is wheelchair-bound so he has this customized full-size ford 2010 van with a large amount of open space. We loaded that up with pillows and blankets then set out.

    Around 11-12 on Thanksgiving night we went inside Walmart and loaded up on candy, snacks, and pop. We joked around, ate, and watched episodes of The Venture Bros. on his laptop with an audio cable connected to the new sound system so we could listen from the ample speakers in the van.

    We fell asleep around 4 or 5 only to wake up an hour later in a now-freezing van… at this point I just want to go home (I never really planned on buying anything anyway; all the good stuff I wanted I already bought online). He insisted on getting what he came for, though: a $5 copy or two of World of Warcraft (normally they sell for 20). I drove him to the gamestop, exhausted, and he was only inside for about 5 minutes before he came back out. I looked at his empty hands, then him. He just stared back at me.

    “Long line?” I asked.

    “Yep,” he replied.

    Nothing more needed to be said. I put the van into reverse and we headed home with nothing more than some cold, dirty blankets and plenty of empty food wrappers. We both snuck in quietly and crashed in my room while my dad was fast asleep in his recliner. That was to be my first black friday, the last black friday of my teenage years, (2-0 as of november 9th, 2010) and the best black friday I could hope for.

    Would I do it again?

    …in a heartbeat.

  51. SPOON - now with Forkin attitude says:

    work demands it.

  52. Winteridge2 says:

    No way! Not me, even if they are giving crap away. BF and New Years Eve are for the amateurs, and wise folks stay at home. Your gifts will still be there at the store next week. And if you wait until January, prices will fall even lower. Oops, sorry, I am being sacrilegious, aren’t I?

  53. Winteridge2 says:

    I do miss all the happy Christmas shoppers, singing out to each other about God@#$% and Jesus, blowing their car horns, and waving their arms and middle fingers at each other in joyous seasonal greetings. It do bring tears to the eyes. But not enough to make me go back.

  54. INsano says:

    Do I plan to shop on Black Friday? Perhaps. Will it be from the comfort of my home through the weekend and Cyber Monday? “You Betcha.”

    Shopping on Black Friday is like going to a frat party hoping to have a good time and get laid, just because, in theory, it’s possible.

  55. angienessyo says:

    I work in a mall in a tiny store so I’m mostly just curious about how I’m actually going to get into the store to clock in

  56. HogwartsProfessor says:

    No. Freaking. Way.

    My mom wants me to come to her place for Turkey Day and go shopping Friday. She said, “But we’re not going to the mall!” Doesn’t matter. The traffic will still be a nightmare.

    I don’t even go OUT on Black Friday until way late in the day, when everyone’s gone home.

  57. Draw2much says:

    There needs to be a “Only if someone else drags me along…” option! lol

    Last year I went with my Dad. He is a sucker for good deals. I think he lives for the type of deals you get on Black Friday!

    I, on the other, am perfectly fine having nothing to do with Black Friday. The only time I’ve had anything to do with it is when I was dragged to it or when I had to work on that particular day. (Ah, good ol’ AAFES overseas!)

  58. gman863 says:

    Even though I initially swore I wouldn’t (my past two Black Fridays were spent working a 5AM to 11 PM shift at Fry’s – yep, 18 hours with 30 minute breaks each for catered breakfast, lunch and dinner), I’ll likely break down and hit a store or two if there’s a deal I really want.

    Black Friday is the United States’ version of The Running Of The Bulls: A bloodsport open to everyone regardless of sex, age or physical ability.

  59. f3rg says:

    Black Friday is what I use as payback day. My wife works, while I get the day off, so I head to the mall to kill time. I never shop–it’s already done online for cheaper days ahead–I just wander. I wander slow, aimlessly, making short stops when people are right behind me. I f*ck with my phone, don’t watch where I’m going, and occasionally get in line at a register just to ask a question and take up their time.

    The world does it to me the rest of the year, so Black Friday is MY turn.