Walmart Offers Free Shipping

Starting today, Walmart.com is offering free shipping on gift items, including toys and gadgets.

The move will pressure other online retailers operating on already razor thin margins. Several mom and pop .com’s could go out of business, vaporizing the individual character and unique charm of small online communities across America. Oh wait, it doesn’t work like.

The deal is good until December 20. Walmart says it will not raise prices to cover the cost or pressure its shipping companies to eat the costs. Over 60,000 products will get free shipping, including, hopefully, skull shirts.

Wal-Mart Says ‘Try This On’: Free Shipping [NYT]