Showing just how much they have their fingers on the pulse of 2006, the folks at Camel have decided to come out with packaging for their cigarettes that tries to cash in on the hipster cachet of Brooklyn’s Williamsburg neighborhood.
Here is the groan-inducing pitch, straight from Joe Camel’s phallic face:
It’s about last call, a sloppy kiss goodbye and a solo saunter to a rock show in an abandoned building… It’s where a tree grows.
“It’s known as a hipster neighborhood,” a corporate shill tells the Brooklyn Paper. “We’ve found the temperament of what Williamsburg stands for, and its artistic approach to life, meshes with the Camel brand.”
We wonder if Camel will also go for hipster-oriented warning labels on their packaging, like “You will die younger, so you might as well spend all your trust fund now” or “Smoking is a total turn-off to that hot vegan chick who lives in Bushwick.”
Joe Camel — a hipster? R.J. Reynolds markets its smokes to Williamsburg [BrooklynPaper.com via Gothamist]