Fine people of the Dallas-Forth Worth area, you have been tricked! No, not about Wade Phillips being a good football coach; but about the amount of sodium in your Taco Bell.
The fast food chain revealed earlier this week that it has been testing out lower sodium items at 150 eateries in the DFW area without telling anyone — and no one noticed.
Said Taco Bell’s president and chief concept officer Greg Creed, who is curiously Australian:
One of our initiatives has been to reduce the sodium content of food across the entire menu… So we have been working very diligently over the last two years to get out 23 percent of the sodium across our menu.
The first place we actually tested this is in the Dallas-Fort Worth area. So 150 restaurants over the last few months have been eating great-tasting Taco Bell food with 23-percent less sodium. And the great news is: No one even knows we’ve done it. That’s when you know you’ve been successful…
The food team back in [Taco Bell’s California base of] Irvine did a great job of replacing the sodium taste with the taste of other spices and other ingredients.
Creed said that the success — or rather, lack of complaints — with the Texas test will likely lead to a nationwide roll-out of the lower sodium food.