Walmart Admits Pricing Error On Iron Man 2 DVD, Attempts To Make Nice

Earlier today, we wrote about the numerous complaints we’d received about some shady dealings over at Walmart.com. Seems that many, many people had been lured into pre-ordering the Blu-ray/Standard DVD/Digital Copy combo pack of Iron Man 2 at the price of $15, only to then receive an e-mail from Walmart that their orders were canceled “due to limited availability.” This struck many people as odd, since Walmart was still taking orders for the same item, but at a much higher price. And guess what — you were right.

Consumerist reader David just forwarded us this follow-up e-mail he received from Walmart regarding his canceled order:

You recently received an email from us that your order of Iron Man 2 (Blu-ray + Standard DVD + Digital Copy) (Widescreen) had been cancelled due to a limited supply issue. The cancellation was due to a pricing error on this item, not a supply issue. We’re sorry for the confusion and the inconvenience.

To thank you for your understanding, we will honor the $15 price that was displayed at the time of your purchase. We will email you a $10.87 eGift Card to cover the difference from the current price of $24.96 plus tax. Your eGift card will be emailed within the next 24 hours and can be applied towards the purchase of this item or a different item. We’ll issue one eGift Card per affected customer; this card can be used online at Walmart.com only.

Would you use the card to still buy the DVD? Or would you just spend your $25 at Amazon or elsewhere?