How Tech Companies Got Their Odd Names

Had fate twisted differently, you might have bought domain names from, searched for stuff online via BackRub or never heard of Yahoo because its original name, Jerry and David’s Guide to the World Wide Web was so wordy it might have killed the company.

ITworld tracks down the Before They Were Stars backstories of Yahoo, Apple, Google, Asus, GoDaddy and Fark, explaining how they came to assume the monikers that now seem normal but at a distance look pretty odd.

Click on the source link to discover how Google might have been known as BackRub, how the Apple name might have been related to Steve Jobs’s commune-running pals and how Fark just blinked into existence out of nowhere.

How 6 Memorable Tech Companies Got Their Names [IT World via Slashdot]


Edit Your Comment

  1. chaesar says:

    I wouldn’t call Fark a “tech” company

    • DariusC says:

      Fark? As in The Onion copycat? Yeah… I would say it is closer to 4chan than a tech company…

      • lukesdad says:

        Wait… what? Are you serious?

      • DJSeanMac says:

        FARK is where users submit humorous headlines as links to real news. The Onion is where realistic headlines are submitted for fake news hosted on the same website. I’m not seeing the comparison here, other than both have humor.

  2. exoxe says:

    Hmm, I didn’t know what Fark was. Guess their name needs some work and/or more recognition.

  3. Tracer Bullet says:

    For Fark’s sake

  4. Coles_Law says:

    “The title is taken from the final letters of “Pegasus,” the magical creature born out of the blood of Medusa. Asus’s creators say they chose Pegasus because they felt their company would “embod[y] the strength, creative spirit, and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market”

    At least they didn’t go with “enix”.

  5. Big Mama Pain says:

    That first sentence was so wordy that it almost killed me.

  6. Tvhargon says:

    BackRub, by the way, comes from the way Google’s algorithm counts backlinks.

  7. TasteyCat says:

    Stopped reading the article when I saw there were pages 2 and 3. 1 article = 1 ad view.