Last Call For Your Worst TV Commercial Nominees

As we announced earlier this week, Consumerist is out to find the worst commercials currently airing on TV. So far, the response has been overwhelming, but there’s still time to get your least-favorite ads nominated.

We’ll be taking nominations via e-mail through 11:59 p.m. ET Friday, Aug. 20, so get your poison pen out now before it’s too late.

To reiterate, there are only two qualifications that all nominees must meet (aside from being grating, overplayed and obnoxious):

1. The ad must be for a national brand. As funny as it is to watch craptastic local ads, we’re looking for commercials that annoy TV watchers nationwide.

2. The ad must have aired in 2010. Preference will be given to nominees that are still on the air, but if there’s a commercial that has only recently gone out of rotation that merits a demerit, we’ll consider it.

Once again, while the topic is open for debate and discussion in the comments, only those nominees mailed to with the subject “bad ad nominee” will be considered.


Edit Your Comment

  1. RandomHookup says:

    Do you consider the short ads on Hulu or Crackle? Repeated every 20 minutes or so, those things get mega irritating.

    • Chris Morran says:

      Right now, they’d only be considered if they were also on TV. Feel free to e-mail your hatred to the tipline about these ads though. If enough people nominate them, then they might merit a special category.

    • Anonymously says:

      I really like the malaria song one; It makes malaria sound awesome.

    • Big Mama Pain says:

      Ugh, if I have to see a Latisse ad one more time……

      I loved how last year, McDonald’s bought up a whole day’s worth of advertising from Hulu and so for an entire day, no ads.

    • SwoonOMatic says:

      Since I discovered Bitorrent and GB-PVR (With ComSkip.exe) along with XBMC I haven’t seen a commercial in years.

      Do you count the Colbert Bud-Lime product placement a commercial?

  2. brinks says:

    The commercial for Crest 3D White Strips (or something like that) where a woman is told by her agent that she needs to whiten her teeth before an audition, so no coffee, wine, etc. She proceeds to consume everything her agent tells her not to, but – lo and behold! – Crest White Strips save the day! She comes back to her agent and is told her smile looks good so she obviously followed the agent’s directions. She turns to the camera and does this big, cheesy, overly dramatic wink. THAT moment annoys the crap out of me.

    Well, that and the annoying background music.

    • aloria says:

      I hate the whitestrip commercial where the bride is freaking out because her teeth aren’t as white as her dress. Also, do you notice you never actually see the groom’s face? Weird.

    • Blueskylaw says:

      I would never hire that “model” because she obviously can’t follow her agents directions. As for the whitestrips “wedding commercial”, I have a feeling that the marriage will not last long because it is based solely on how white her teeth are and not on the 27 dimensions of compatability that everyone knows are important.


      • brinks says:

        It DIDN’T LAST.

        Just saw the latest in this series, where the same woman’s friend tells her “He’s single and I’m going to introduce you in two weeks, so no coffee.”

        The success of all blind dates has everything to do with how white your teeth are.

    • RadarOReally has got the Post-Vacation Blues says:

      I hate the other one for Crest Whitestrips, where the bride says “It was a week before my wedding, and I realized my teeth weren’t white enough.”

      White enough for what? To match the dress? To blind the guests? “Enough” is surely a personal standard when it comes to teeth. I imagine there’s some national government-issues swatch against which all prospective brides must match their teeth, and if they aren’t white enough, their marriage license is revoked.

  3. nopirates says:

    anything that includes the words “free”, “credit”, and “report”

  4. rpm773 says:

    “Beer….and wine….and cupcakes”

    And any other of the 3 or 4 ad campaigns Chase seems to have going simultaneously.

    As an aside, every time I hear that “Beer and Wine and Cupcakes” crap, I get a pang of heartburn

    • colorisnteverything says:

      Those Chase ads are BEYOND annoying. And I am glad to be in my own place again because my Dad (the banker) would explain EVERY SINGLE TIME how those guys won’t save as much as they spend. And then he goes about explaining the APR’s. Even if no one is listening…

  5. ktetch says:

    The 5 hour energy adverts, and the long ones for ‘prescription medication for not enough eyelashes’

  6. somepoet says:

    It has to be those ASPCA commercials. They last almost an entire commercial break, so even when I fast forward them on my DVR I still see those poor animals. Those commercials make me want to kill myself.

  7. Blueskylaw says:

    Any commercial that shows your life in black and white before you buy their product and in color after you buy their product.

    All are scams except for Flowbee which actually showed the guy in pain while using it.

  8. scientific progress goes boink says:

    Most annoying commercial here is anything by local used car salesman Billy Fuccillo and his inability to pronounce the word “huge”. He is the epitome of obnoxious. He has dealerships all over but I don’t think he counts as a national brand… either way, he’s why the mute button was invented.

    • TouchMyMonkey says:

      I’d give him a dishonorable mention.

    • Verucalise (Est.February2008) says:

      it’s HHUUUUuuuuuuuuggggggg-AH! (I think that’s a metaphorical phallic wish)

      Met that guy in Albany when I went to Fuccillo Kia… People were actually acting like the were meeting a superstar. Gag.

  9. SonarTech52 says:

    What are these “commercials” of which you speak?

    DVR ftw!

  10. RadarOReally has got the Post-Vacation Blues says:

    Are the Time Warner Cable “Beep Beep dot com” ads national enough?

    “Sold my old car, it’s EEESSSEEEE,
    Found a new car, it’s EEESSSEEEEE”


  11. xboxcrazy33 says:

    The Adidas Mega Diner commercial. It hurts my brain.

  12. Destron says:

    The commercials – I hate those things.

  13. BigDave says:

    Your photo says it all – the stupid Honda “Mr. Opportunity” ads
    Any of the boner pill commercials [how do you get it on from separate tubs?]
    Really any pharmaceutical ad [that damn Birth control ad with “Monday, Tuesday… synchronized swimming ad especially] – some earnest guy countering the ads – what ads?

    • brinks says:

      Ooooh! Count me in as another vote for the synchronized swimming ad! I hate it so much I always have to hit mute. I don’t even know which birth control thing it’s for, but I better not be using it.

  14. tbax929 says:

    I’m so sick of political ads I’ve decided not to vote for anyone whose ads are running constantly. Of course, I wasn’t voting for John McCain anyway…

  15. ArcanaJ says:

    Any advert for Cialis.

    You know, where the couple is overwhelmed by paint fumes or has been huffing too much dryer lint and then suddenly find themselves tripping through nature and gazing at each other longingly, only to end up sitting in separate, empty bathtubs watching the sun go down.

    Sometimes I wonder if the ad agency people are taking hallucinogens, or just think they’re marketing one.

  16. TBGBoodler says:

    The new McDonalds angus wrap sandwich ads. When the person takes a bite and you see the glistening burger… ewww… gross.

  17. Sexual Elf! says:

    Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday every daaaayyyyyy….SHUT IT DOWN, NUVARING.
    Honestly, the original is bad enough, but I can’t stand the ‘Oh I love this commercial!’ commercial. It actually makes me angry when I hear it start. I don’t think that’s the response you’re aiming for, NuvaRing, good job, gang.

  18. cyberpenguin says:

    Extenze… any of them are seriously annoying… especially the one with Jimmy Johnson.

    • cash_da_pibble says:

      we make fun o fthis commercial in the office…

      “all for the cost- of a POSTAGE. STAMP.”

  19. yagisencho says:

    I have a physiological reaction to bullshit, and it’s triggered nearly every time I see *any* commercial.

  20. cleek says:

    the mistreated pets with Sarah McLaughlan. it’s way too much.

    all the Burger King “King” commercials suck.

    • redskull says:

      I agree about the Sarah McLaughlan pet one. It makes me sad when I see it, and I don’t have any money to donate, so that makes me even more depressed.

      It’s effective though, I’ll give it that.

  21. Jupichan says:

    Frosted Mini-Wheats. I love the cereal, I hate, hate, HATE their commercials. Cereal should not be smug. Now I can’t even buy the stuff, for fear of funding more of those ads.

  22. Bativac says:

    I don’t see it here so I am again going to mention those damn Progressive commercials with the heavily made-up lady.

    Those and any commercial for Trident Layers. You bite into that gum and 3 seconds later the “chewing” action renders the layers into a mass of goo, tasting like sweeteners and rubber.

    • theycallmeGinger says:

      I love that Trident layer commercial! It’s one the very few instances that caused me to buy the product. You’re right, the gum is pretty awful, but I still love the commercial.

    • Riroon13 says:

      How dare you criticize my FLO.

      Me and her will marry one day. I even have the baseme— er, the bedroom decorated just like the Progressive ‘store’.

      Seriously, I am in love with her.

  23. noinamg says:

    Any two out of the three current mascots for Geico. just pick one and stick with it. either the stack of money, the caveman, or the gecko.

    Oh and also the State Farm commercials where the guy is like borely even talking to the camera and in some others he talks over that one lady… its kinda hard to describe for me.

  24. Anonymously says:

    Anything that claims that light beer has flavor.

  25. kjs87 says:

    Anything e-surance. I hate the pink-haired chick. She has ensured that I will never, ever, ever use them for anything. If they kill her off in a commercial, I’ll consider it.

  26. redskull says:

    Could we make “Amount of commercials” a category?

    I got rid of cable over a year ago, and have gradually weaned myself from even over the air TV. Now I just watch DVDs or the occasional show online.

    Last week I sat down in front of the TV and decided to see what’s on on Monday night these days. TWELVE minutes later I was still sitting there waiting to see what was on. I finally gave up and shut off the TV.

    I have a great idea for the networks: Put your half hour shows in one hour time slots. That way you can still air the 20 minute episode, but you’ll have a full 40 minutes freed up for commercials. You’ll only need half as many shows that way too. Money the bank!

  27. cash_da_pibble says:

    I don’t recall if anyone has said it…

    ANY Olive Garden commercial.

    Lame acting, cheesy lines and they all end with the lamest laughing/ bonding moment.

  28. dunaja says:

    Any commercial not involving Burger King should be ineligible in this contest. I love the taste of a Whopper but their commercials seriously keep me away.

  29. framitz says:

    The Progressive commercials that feature Flo.

    She wears an apron, what the heck! Just how dirty IS the insurance business?

  30. Cyniconvention says:

    It was a cashforgold commercial…a lady said quite cheerfully into the camera “I sold the rings from my first two marriages and got more than I ever imagined!”


  31. Ladybird says:

    Any ad for stool softner. If you’ve reached a point in life where you have a preference in stool softner, things are pretty bad and are not gonna get much better.

  32. Enduro says:

    Can I nominate every commercial that used the “hip” new twee-pop children’s type songs? “Smile, smile, smile” or “Your my favorite one man show”. Does everything have to sound like that now? Here’s a hate group for my fellow haters:

  33. puka pai says:

    The one for the speed-up-your-crappy-old-pc software: “This PC is so sloooow! Mooooom!”

    I want to see the follow-up with Mom. “Shut up, you whiny little shit. You’re interrupting my Bejeweled Blitz game.”

    Nuvaring, argh.

    Extenze, argh. (Yeah, right, Mister. You don’t care AT ALL that this pill made your penis bigger. Why, there isn’t a guy in the entire western hemisphere who would care about that.) We recently spotted the “wife” from that Extenze ad on a Dyson infomercial talking about sucking. Hilarity ensued.

  34. RonJeremy4Pres says: – It sounds like a bad business idea from the late 90’s dot.con bust and the commercial has the “backing up truck beep” sound that always is annoying and can make you look around for an actual truck. I hope whoever made that business and its commercials goes broker than a Madhoff investor.

  35. binarybandit says:

    i can’t believe nobody has mentioned the Charter Communications commercials. Every time I see one I want to cancel my cable subscription…

  36. Wolfbird says:

    I don’t watch TV but I do watch internet. I know that doesn’t really count in this article but man, I REALLY hate the way the volume for an ad before a video is three times louder than it has to be. I understand this marketting gimmick is to make me remember your brand (‘coz any publicity is good publicity), but like… I have to watch it anyway. I would be much less pissed at your company if you weren’t trying your hardest to wake up my neighbours or make my ears bleed.

  37. jbohanon says:

    To bad it can’t be local commercials. This one is epic:

  38. curmudgeon5 says:

    There’s a terrible commercial for yogurt where a woman is talking to her dog and says, “You know when I rub your belly and have that moment that’s like, oooooohhhhh yeahhhhhhh? Well, this is mine.” And then she eats yogurt.

    There is something about the way she talks to that dog that makes me skin crawl every time.

  39. SunsetKid says:

    The whiny ads for Save The Children.

  40. Kevin says:

    I hate the Applebees commercials that always have the table of racially diverse friends that are inevitably tricked into ordering something new or expensive by someone else in the restaurant.

  41. Riroon13 says:

    Not sure if Centennial Wireless is national — I know the majority of their business is from the southeast quad of the U.S.

    Anyway, their spokesperson is ‘Max Coverage’, a guy walking around completely naked, save for a few ‘Austin Power’ style prop blocks in front of the camera. It was lame when Mike Meyers did it. And why should I think, ‘Whew, I almost saw another man’s penis… time to upgrade my cellphone’? Not a great marketing strategy.

    Now if Flo from Progressive woud do that… oh, sweet Flo!

  42. exnewyorker says:

    If you live in California, any Meg Whitman for governor ad.

    They’ve been non-stop since March. I wish she would have taken the $100 million she has spent so far to buy the election and created some of the jobs her bogus claims promise will come with her election. Or she could purchased an island somewhere in the South Pacific, moved there and given us all some peace.

  43. Gregg Araki Rocks My World says: annoy me to no end. Screw those bands for selling out to a scam website.
    But the worst so far are the sunkist commercials. The one where what looks like the kids from the o.c. running on a beach to some of the worst crap-rock I have ever heard. Very rarely does music make me mad, because it’s just music, but that crap throws me into a death rage every time I hear it. The song is just so damn bad. I have thought about how people could site down and think, “yeah, this is hot stuff right here!”, but every time I do I wake up 14 hours later with no recollection of what happened.

  44. FrankReality says:

    Am I the only one who can’t stand the John Madden commercials for Tinactin?

  45. dg says:

    The Progressive Commercials with that overused character, Flo

    Any Geico commercial, esp those asinine caveman commercials

    Nationwide insurance – that dork with the blue rotary phone hanging around his neck

    Zilotrim, and the like – weight loss commericals

    Shake Weight

    Belly Burner, with that silent supposedly-is-a-trainer Jake something or other

    All of the starving kid commercials…

    Catheter commercials (I mean WTF?!)

    Hoverround chair commercials

    Once these are gone, then I’ll be able to watch TV with friends who are DVR-less w/o enduring the pain…

  46. mrflannery says:

    I’ve been reading The Consumerist for years. Never thought about commenting, until I saw this post.
    With that being said, I have two nominees:
    Hillshire Farms “GO MEAT!” ads. My TV damn near gets thrown out the window every time those come on. I would rather listen to Fran Drescher.
    Secondly, any ad that prominently features one or more of the following words: succulent, savory, luscious, robust, tantalizing, etc. Red Lobster, I’ve ate there. There is nothing succulent, nor tantalizing about your shrimp scampi. Same goes for you Yoplait; I don’t think there are many women out there that get *that* look on their face after heaving in a spoonful of your luscious mixed berry delight.

  47. Willnet says:

    Man, for something you all pay for it sure sounds like it sucks. I don’t own a tv nor do I want one. I replaced my tv with a computer 4 years ago. One documentary on anything is so biased and full of emotion provoking garbage that there is very little actually good information. I can spend 10 minutes reading an article about the same subject and learn much more. Same goes for the news. For shows that I might want to watch there is torrents, windows media player, and other sites/sources. I’m really at the point where tv is just outdated. This is coming from someone who spent their entire childhood watching tv and doing nothing else. To this day all those catchy commercials are still bouncing around in my head.

  48. Rocket says:

    Any car ad that says ‘oh-ten’.

  49. bdgbill says:

    ANY prescription drug commercial. I seriously believe these should be illegal. I can’t imagine what doctors have to put up with from idiots showing up every day demanding “The Purple Pill”.

    Are their really people out there that want to take a pill everyday for the rest of their lives to prevent heartburn?

  50. consumerfan says:

    The biggest annoyances aren’t the adverts themselves but the frequency. Getting 5 minutes of adverts followed by 2 minutes of programming and then another 5 minutes of adverts…. or worse, when both sets of adverts are the same!

    There really isn’t a better way to get me to not buy your product than by national TV adverts.

  51. jiubreyn says:

    Have a new contender. Do you get bombarded with those “Get back in school” commercials? There is one where the guy says “how many times can you change your life with just one phone call.” Then he goes on to say “Make the call” about 10 times in different video captures ending with one more of him popping out saying “Did you call yet?”

    This commercials plays a countless number of times throughout the day and sometimes several times within the same tv show spot. Please…end it..naow!

  52. dangermike says:


    I KNOW!

    ugh. Staples ftw.

  53. Rabbitmancer says:

    The “Your Baby Can Read” commercials that air every night on every channel on every commercial break. I want that commercial to die in a huge fiery explosion, revive, and then die again. >

  54. LACubsFan says:

    1) Activia yogurt guy in the park… “This is really good!” WHAT ARE YOU CHEWING ON??! IT’S F’N YOGURT!

    2) Cox communications…. a better way to watch TV

    3) Game show network promo for some show… TWENTY FIVE…THOUSAND DOLLARS!

    4) Every senior citizen should have a life alert

  55. LACubsFan says:

    Do you want a brand name wireless laptop??

  56. PortlandBeavers says:

    Not sure if it’s still on the air, but there was an American Express ad recently with a testimonial from a guy named Tom Traindouche (not sure of the spelling but that’s how it was pronounced). You’d think they could find a happy cardmember who didn’t have “douche” in his name.

    The “beer and wine and cupcakes” lady from Chase is very annoying. She doesn’t even sound too convinced that she even likes the card. It’s like she’s trying to talk herself into it.

    The Progressive lady (Flo). She’s made up a bit too much like a blow-up doll for my tastes. Makes me wonder about the guys who think she’s hot.

    Any overpriced or unnecessary financial product (“free” credit report, credit card relief, payday loans, overpriced life insurance pitched to seniors). Although in all fairness to the commercial producers, in those cases, it’s the product itself that annoys me.

    Boner pills, whether true pharmaceuticals or the snake oil “supplements.” How do those of you with small children explain what those are about?

  57. mydailydrunk says:

    JG Wentworth, every commercial that uses cartoons to sell something to adults. Charmin bears come to mind.

  58. giax says:

    Absolutely the “techie” moron of Time Warner Cable (the white guy in his 40s wearing still clothing that would not have been so out of place in 1990).

  59. eleemosynarify says:

    Those Liberty Medical commercials with the old dude who can’t pronounce Diabetes. “If you have Dye-uh-bee-tiss, and you’re on Medicare…” UGH.

  60. eleemosynarify says:

    The McDonald’s commercial about Spaceman Stu. The song has nothing to do with burgers and the guy’s voice seriously makes me want to punch the person next to me.