Were you late to the True Blood game and hoping to catch up by streaming old seasons on Netflix? If so, you’ve got a long wait ahead of you since HBO’s Co-President has poo-pooed the idea of bringing the network’s catalog of shows and movies to Netflix’s Watch Instantly library.

“There is value in exclusivity,” said HBO biggie Eric Kessler, who added that consumers “are willing to pay a premium for high quality, exclusive content.”

Netflix has already inked deals for content with Disney, Sony Pictures, Starz, Relativity Media and Epix, among others.

“We would love to do a deal as well with HBO,” said a rep for Netflix. “Compete with us or collaborate with us, but we would much rather work with them.”

Instead of make a deal with Netflix, HBO is continuing to focus on its recently launched HBO Go online service, which is currently available to all HBO subscribers on Comcast and Verizon Fios. Kessler says all major cable systems will be included in the HBO Go deal within 6 months.

Netflix Lust for `True Blood’ Is Unrequited as HBO Blocks Path [Bloomberg]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.