Great news, easily confused consumers! General Mills has forced the local Utah bakery “My Dough Girl” to change its name so you won’t confuse their hand-crafted specialty cookies with the Pillsbury Doughboy. The company sent the two-year-old local bakery a cease and desist letter complete with a gag order explaining that the bakery could “tarnish the company’s reputation.”
Rather than fight the multi-national corporation, My Dough Girl has decided to change its name.
“I have to stick to baking so cookies can still be a part of all our futures,” [My Dough Girl owner Tami Cromar] wrote [on Facebook earlier] this week. ” If the Dough Girl fights, there will be no cookies. … whah! :-(.”
Cromar has created more than a dozen unique frozen take-and-bake cookie doughs — each with a female name. The Betty, for example, is an oatmeal cookie with apricots and tart cherries, while Anna is chocolate-and-banana dough filled with chocolate-covered raisins. Cromar uses images resembling World War II pin-up girls to illustrate each cookie, which also can be purchased baked at the shop.
When reached for comment on the confusion, the Pillsbury Doughboy giggled and grabbed for his stomach.